Latest POS News - 26th August 2010
BACK TO SCHOOL!
Yes, we are calling all schools to get ready for the return of eager pupils. Why not create a stimulating
environment to have a positive impact on children – of all ages.
When creating your displays, remember to use headings to attract attention and you could include some
information explaining what pupils did to produce the work when showing their pieces.
This will reiterate the importance of the process used.
Banners and hanging displays can be used to adjust the height of a classroom to a child's scale – and
is particularly important in infant and junior schools where children are obviously smaller. Engaging children
and giving them a sense of ownership by showing an individual's work is also important. Remember yourself
on parents' evening how proud you were to show Mum and Dad your picture that was up on the wall.
Aluminium Snap Poster Bars
from Essential Sales Products are ideal to create a hanging display, either from a wall or ceiling – when used
in conjunction with
Ceiling Buttons, Hanging Wires and/or Ceiling Hooks.
Displays of posters and/or artwork can simply be hung just about anywhere. By using a
Magnetic Ceiling Hanger,
moving displays around is even easier.
Dramatic arrangements can be created with
Wallmounting Poster Kits.
Available in a variety of pocket sizes, these kits include two cables, acrylic poster pockets to protect and show
off artwork, and the appropriate number of clamps to attach the pockets to the cables.
How about using
Electrostatic Window Mounts.
to hold posters and leaflets on glass without the use of adhesives or fixing? These PVC 'clings' can be used portrait
or landscape and protect items from passing pupils and staff if used on windows alongside busy corridors.
Of course, not all displays are flat! Counter and bench space, or even the top of cupboards, is premium and if you
just don't have enough room, you could use some
Step Displays.
to give more area for 3D items to be safely shown.
A fabulous alternative would be the range of
Plinths.
which come in a range of sizes to create stunning displays and are manufactured in a robust acrylic.
Open Sided Stackable Display Cubes
also allow you to build upwards. These four sided cubes have open ends for items to be placed inside for show and
up to six units can be stacked vertically.
As a final suggestion, what about a
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Floorstanding Poster Holder
in your reception area?
This can be used to display welcome messages or daily notices. A4 or A3 landscape or portrait
posters can be easily placed into this floorstanding aluminium snapframe with rounded chrome corners for safety.
Mounted on an aluminium pole with a heavy weighted grey moulded base for stability, this stylish poster holder
would look good anywhere it is passed.
Not just for use in retail, these point of sale products are versatile enough to be used almost anywhere!
Call the Essential Sales Products team to place your order on: 020 8946 3979, or order online now.
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CALLING WARES TO ALL MARKET TRADERS
17th August 2010
We at Essential Sales Products talk a lot about the retail trade, but we haven't forgotten that
it isn't limited to just shops and stores. Market traders are retailers and they too are having to
work at attracting passing custom. They can no longer rely on calling out their wares to passer bys.
If you are just starting out as a market trader, investigate what you are going sell carefully.
It's probably best if you don't choose something that is already in plentiful supply (unless your items
have a particular USP that differentiates them). Also, think about stock turnover and rotation. You
don't want to over buy items that aren't fast moving if they have an expiry date on them.
Finally, if you have a choice of locations, choose carefully where you put your stall. You usually won'
t be allowed to be sited too close to competition. Also, market management may decide that they
already have enough traders in one particular line and may refuse you, or make you wait a long time for
a stall, on those grounds. You will also need to consider if the market you are going to set up in is
indoor or outdoor as you may find it difficult to keep goods protected from the elements. As ever,
make sure you do your market research.
Tidy stalls and eye-catching displays are just as important on a stall as they are in a shop.
Consumers need to see what you have on offer and if you are selling fragile goods that you'd rather weren't
handled too much, clearly displaying them allows people to have a good look without the need for picking them
up for inspection. To this end, if you are selling china goods, for example, you could employ
Bowl Stands,
Plate Stands,
and
Step Displays,
to show off your key items.
It's sometimes a good idea to go back to basics and remember that nice cloths or coverings as a base for
your goods are must. If you are lucky enough to be in an indoor market, you will probably have power and
therefore a clever use of lighting can bring your stall to life and draw people's attention. Different colours
and seasonal designs can enhance any layout of product.
The range of clear,
Five Sided Cubes,
from Essential Sales Products are ideal for creating high quality, stunning displays. You can buy any number
of a variety of sized cubes to build an attractive, stackable display. As they are open one side, they can also
be used to protect high priced items from being easily accessible to passer bys, whilst leaving them visible by a full 360o.
Lightweight and easy to move, these Point of Sale display cubes are ideal for light to medium weight items if products are being
shown on top of them. Manufactured from high impact acrylic, the majority of these retail display cubes are available for
next day delivery when you call the sales team on: 020 8946 3979, or order online, before 3pm.
If you have jewellery items to sell, with either real gems or fabulous costume jewellery, you can create
tasteful displays with the charming range of display items available from Essential Sales Products. Sophisticated layouts
can be created with the classic and elegant
Circular Ring Display Set
or
Ring Cones.
Both of which are available in clear or frosted finishes. The Ring Cones also come in a black or wood finish to complement
any style or colour ring.
Or you could use the
Acrylic Hand Display.
to show off matching rings and bracelets or hand jewellery. A clear or frosted finish will add a certain je ne sais quoi to
your point of sale display. Perfect for all retailers of jewellery items the
Necklace Display Stands.
will also help you to sell products. Allowing you to stylishly show your range, without detracting from the design and
appeal of the jewellery. These jewellery display stands can be used alongside a range of props to enable you to create
stunning and eye-catching displays to wow people as they are passing.
Finally, for those of you who might have larger and cheaper items that are high turnover, you might want to consider
using our
Wire Dump Bins.
These popular wire basket displays are easy to site, fill and maintain. They can be used together with
Wire Basket Clips
to hang signs on the basket in order to draw even more attention to your goods. These items fold flat for easy storage when
not in use, or for packing up at the end of a busy day.
Don't delay, place your order now either online or by calling: 020 8946 3979.
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DON'T LET YOUR CHARITY SHOP RESEMBLE A BRIC-A-BRAC SALE
6th August 2010
Improve your sales by helping your customers to see just what they are getting by clearly
setting out your goods and displaying items in an orderly manner – just like any other shop.
You might even be able to charge a bit more for goods if they are displayed in the right way.
You might not be able to afford to employ a 'visual merchandiser', or window dresser/store designer,
but you can make the most of what you have got with just a little bit of help from point of sale items
from Essential Sales Products.
Make sure your displays are regularly updated. You could use themes, such as seasons, annual events –
Valentine's Day, Easter, Christmas etc, and anything special that you might have in stock that you want to promote.
It's important that you know your customers, so you don't suddenly 'put them off' by radical changes,
but bear in mind that you might also want to consider attracting a wider audience by changing your layout.
Maximise the space you have available, both in the window and on the shop floor. You can use mannequins to
help sell the traditional clothing ranges, but also a creative use of lighting in window displays is often a
cost-effective eye-catcher.
Increase the effectiveness of a window display by employing an
Electrostatic Window Mounting Poster Kit
This economic solution creates a powerful window display and holds posters and leaflets on glass without the
use of adhesives or fixings and can be used portrait or landscape. Use it to both attract passing trade and
also promote your charity message. Available in a variety of sizes, this easy to use kit is stylish and attractive.
Other POS items that can add to the impact of window and shop displays are
Open Sided Stackable Display Cubes
These fabulous items are multi-purpose and practical. They can add a quality look to the simplest of products.
Available in a range of sizes, combinations can be used to build any size of display. Lightweight and easy to move,
these cube displays are for light to medium weight items if products are being shown on top of them.
CD, DVD and BluRay Stackers,
Plate Stands,
Bowl Stands,
and
Bookstands,
all help to show off products and tidy up sales areas. They are also easy to transport so if you attend a fair or show,
you can take them with you to improve the look of stock and make it easier to manage the goods on show.
If you have new charity greetings cards to offer the public, consider using a
Counter Display For Greetings Cards.
This greeting card display accommodates a range of card sizes and shows off
seasonal, birthday or occasions cards. It allows customers to easily browse through your range and can be stood on a
counter near a till point to help remind customers to complete any gift purchases they may be making with a greeting card.
Supplied flat packed, this four-tier, high impact, clear acrylic stand is easy to build and versatile to use.
There are so many products available from Essential Sales Products to help any retailers – charity or other. Take a
look online or call the sales team on: 020 8879 7465.
To finish your payment counter display, and keep your till area clear, you could employ a leaflet dispenser to hold literature
and promotional material about your cause for easy pick-up.
A 3 or 4 Pocket Rotary Dispenser
is ideal for this purpose.
Finally, how about a
Collection Box
for generous shoppers change to go into? This free standing, high impact clear acrylic box can accommodate an A5 landscape poster
to draw attention to your cause. It's easy to put your information into the holder, ready for the pennies to drop in!
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