Point Of Sale Blog
UK'S BOOK SALES STABLISED BY EBOOK SALES
Figures from the Publishers Association have shown that during 2012 the market for book
sales in the UK grew by 4%, including ebooks. This was despite a small decline of 1% for physical book sales.
It's no surprise perhaps then that this growth in the book business comes when
tablet and ereader sales
are also rising and with sales in both devices set to continue to grow, the ebook market should also continue to grow. Remembering in this rise that physical
book sales only dropped by 1%, the figures seem to show that there is still a market for both.
So, if books are your business, make the most of them. Show them off to their best advantage. Create eye-catching window and table top displays by using
step displays. [Versatile card holders] can be used almost anywhere to show promotional signs, special offers or even book signing details.
Essential Sales Products can help with your store point of sale requirements. Whether it's physical books or ereaders you are promoting, all your retail
displays can benefit from our accessories. Give our sales team a call on 020 8946 3979 or order online and take advantage of no minimum order value and
reduced packing and carriage charges.
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LOOK AFTER THE CUSTOMERS YOU HAVE
reported that British retail sales fell in April for the first time in eight months (CBI survey). "Retailers were frustrated this month by
the ongoing stagnation in sales growth", said Barry Williams, an executive at ASDA and chair of the CBI panel. "This may be explained
in part by the unseasonal weather we suffered, but there is not doubt that high street conditions are tricky with consumers lacking the confidence
to go out and spend."
Retailers are certainly faced with many challenges, one of which we touched on early this year in our blog. Take time to build a relationship with your customers and build customer loyalty.
Customers that have bought from you once will become assured of your quality and service and are more likely to buy from you again.
If you don't already, set up a sales incentive programme for staff. Give them a reason to hit the shop floor and sell. Offer trips, financial
rewards or electrical items. At the same time as selling, your staff could be up-selling. Are there items you stock that go well together? You
can use shelf wobblers to clearly show items that go together or that are on offer together.
You could also let staff know of any upcoming offers that you are planning. That way, they can give customers 'insider knowledge'. If they see
a customer deliberating over an item, it's easy to approach that person and say, 'I know that's going to be on offer next week. You might want to
come back then.' Chances are they will. And chances are they will buy more things when they do. Additionally, you could email customers or use
your Facebook page to let them know of upcoming deals.
Do you have a customer reward programme? This works for small and large businesses. It could simply be discount on a customer's birthday or a
points-based system that offers discounts/money off. Promote your scheme with strategically placed Poster Holders and see what you can achieve.
Essential Sales Products can help with your store point of sale promotions. Give us a call on: 020 8946 3979 or order online or via
email: email@example.com if you already know what it is that you need. Take a look at our entire range of point of sale display accessories. Remember, when you order online you can benefit from a reduction in packing
and carriage charges as well as no minimum order value.
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ATTRACTING SALES FOR UK TOURIST ATTRACTIONS
Last year saw visitor numbers to some of the UK's tourist attractions drop with the wettest summer for 100 years and the disruption of
the Olympics being blamed. Some major London attractions had up to 61% less visitors during the two weeks of the Olympics according to the
Association of Leading Visitor Attractions (Alva). Gardens and outdoor attractions across the UK were hit by the weather and experienced
one of the worst trading periods since the 2001 Foot and Mouth outbreak.
Like any other retail business, retail displays play an important part in selling merchandise at tourist attractions and the equipment
and accessories from Essential Sales Products are ideal to allow anyone to create eye-catching and professional displays – whatever the
product range. Plinths and Cubes can be used to create a clever
presentation of many items and they are fabulous in a window display, as are our steps and stands. Outside of the retail area, our range of information holders can be placed just about anywhere to make books
or punched paper information easily and visually accessible to visitors alongside the exhibits they support.
Essential Sales Products has a wealth of point of sale and retail display equipment for any business. Give our sales team a call if
you'd like further information: 020 8946 3979. Alternatively, you can place your order online and take advantage of no minimum order value
and reduced packing and carriage charges. You can also send us your order via fax or email, 020 8879 7465 or firstname.lastname@example.org respectively.
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We're all getting fed up with being cold and moaning about being cold, but we should spare a thought for those retailers that are really struggling
because of unseasonable temperatures; garden centres and DIY stores in particular.
Easter is traditionally 'Christmas' for these businesses, but this year, sales in garden centres are expected to be down by as much as 50% on the
usually recorded levels over the four-day holiday weekend *. If poor weather continues, it is feared that April sales could also be affected and April
is the most important month of the garden centre calendar. Large numbers of people have not visited garden centres yet as their gardens are either still
under snow, or just appearing in the slow thaw.
It's not just plant sales that are down. DIY enthusiasts have also done less home improvements as a result of the cold, rain and wind, according to a
TNS Omnibus report.
It's going to be difficult, but these retailers will be working hard to increase sales levels and we all hope that the weather changes soon – before they
lose this retail window of opportunity. One simple, but effective suggestion to help any retailer in this situation would be to run a promotional
campaign. Everyone loves something for nothing, so you might consider giving away free samples or a gift. A voucher or coupon could be incorporated
into a local newspaper advertisement that asks customers to fill in their details and then direct them to your business. Once there, direct them through
to an area where you can display the offer items ready for them to collect. On presentation of the voucher at the till (hopefully with other purchases
picked up on their journey through the store), staff can put the completed vouchers into a Suggestion Box
to keep them safe and tidy (so you can use the details for marketing at a later date).
Depending on what your free samples or gifts are, you could place them on a pallet and use a Pallet Clamp Showcard Holder to let customers see they have reached the area. A clear plastic T piece holds the showcard.
It's mounted on a silver aluminium, telescopic pole, with matching plastic lever lock, base fitting and heavy duty black coated steel pallet clamp. These can also
be used to highlight particular products or 'cross-sell' to another area of the store.
However Essential Sales Products can help you with your point of sale, we will. Whether you are a large retail chain or a small independent retailer, we
value your custom just the same. If you already know what you need, order online or via email: email@example.com. Remember, if you order online, there is no
minimum order value and you will benefit from a reduced packing and carriage charge. However, if you need any further information, please give our sales team a
call on: 020 8946 3979. They are eager to help.
* Source: www.guardian.co.uk/business/2013/mar/31/wintry-easter-garden-centres-shivering
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CUSTOMER COMMENTS – IS YOUR BUSINESS READY TO LISTEN?
Everyone is under pressure these days. Customers want good service and value for money more than ever and retailers are struggling to keep
costs down and service levels high. So, are you sure that any changes you might have brought in to streamline your business have had a
positive reception? Or, are you thinking of making some changes, but are not sure what your customers really want, need or expect of you?
A well-written customer comments card can allow your customers to express themselves and give you valuable feedback. It can help you to
measure customer satisfaction and may also help identify areas where you need extra support. You can also use this medium to collect
testimonials or complaints.
When you're ready, place a suggestion box somewhere that is easy for customers to see and
use. The Essential Sales Products' range includes some that are freestanding and some that may be wall mounted. All of which will keep your cards
safe and tidy and will show customers that you value their opinion. Our
white acrylic suggestion box features an integrated leaflet pocket on the side that can be used to
hold the comments cards for customers to pick up. It also has an A5 message holder on the front panel so you can clearly label the box and
make it stand out and be noticed. You could also place comments cards near your till area/s or ask staff to make sure one goes in each bag
when customers make a purchase.
Think carefully about what to include on your comment card. Only ask questions about things you are actually willing to change. Ask
customers if they would like to be contacted regarding their comments and why not offer an incentive or reward to customers who complete and
return the card.
You can order your suggestion box online here and take advantage of the lower packing and carriage costs, as well as our no minimum order
value. Alternatively, if you would like to give us a call, our sales team are available to speak to on: 020 8946 3979. Finally, you can
order by fax or email: 020 8879 7465 and firstname.lastname@example.org respectively.
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NATIONAL CONVENIENCE SHOW 2013 - 14-16th April
The National Convenience Show (NCS), to be held at the NEC, Birmingham, is all set to welcome convenience retailers from across the
UK who are looking for the latest innovative products, investigate consumer trends and find trusted business advice. The NCS community
will be there to help retailers discover new business opportunities in order to increase footfall and growth.
“NCS has always prided itself on its independence and breadth of coverage,” says Andrew Reed, Managing Director of Exhibitions &
Events for organisers William Reed Business Media. “Retailers flock to it every year because they are assured of meeting with a wide
range of providers and partners in a neutral and constructive environment – with no hidden agenda and no dominating presence.”
The National Convenience Show will once again play host to the Association of Convenience Stores’ (ACS) annual Summit this year and in
addition, there will be an international element as NCS hosts its first ever Global Summit. This event will give UK retailers the chance
to learn from worldwide convenience retail practices and innovations from both developed and emerging markets.
If you haven't already registered for the event, you can do so here.
Why not get your business ready for business now? Check out the retail display
and display accessories
from Essential Sales Products here. We even have display construction
items to help you maximise your store point of sale display.
Call the helpful ESPPOS sales team if you have any questions about our products: 020 8946 3979. Or, you can place your order online via our
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MOTHERING SUNDAY – MAKE SURE YOUR CUSTOMERS DON'T FORGET
It's a busy time of year for retailers and whilst store preparations for Easter are now well underway, let's not forget that before that we have
Mothering Sunday (now more often being called Mother's Day – although that holiday was started in America).
Mothering Sunday is on the 10th March this year.
Mothering Sunday originates from the 16th Century when people returned to their mother church. It became a day when domestic servants were given
a day off to visit their own mother church, usually with their mothers and family. Children would often pick wild flowers along the way to place in
the church or give to their mothers. Eventually, this religious tradition evolved into the more secular Mothering Sunday tradition of giving gifts
You might want to prominently display cards and flowers near your point of sale area to help children and their Father's remember the date.
Poster Holders are also useful for displaying information and 'gentle' reminders.
Occurring during Lent, a traditional time of fasting (abstenance from meat, rich or sweet foods), this fast was lifted slightly on Mothering Sunday
and many would prepare a Simnel cake. This is a fruit cake, covered with a layer of marzipan and decorated with 11 or 12 balls of marzipan –
representing the 11 disciples and perhaps, Jesus.
You might not stock Simnel cakes, but what about creating a display of chocolates, confectionery, flowers and books among other items that might
appeal as gifts for mothers? Help inspire those buying the gifts by making suggestions from the stock you hold if you don't buy in specialist items.
Plinths and Cubes and Steps and Stands make eye-catching, simple displays of a variety of items. They are low-cost and re-useable and will
make a valuable addition to your display equipment.
See the entire range of Retail Display accessories from Essential Sales Products to inspire
your seasonal store point of sale displays. You're not too late, most of our products are available for next day delivery. Just place your order
before 3pm, either online or call us: 020 8946 3979. If ordering online, simply select the next day option for delivery before checking out.
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NATIONAL PET MONTH – APRIL 1 – MAY 6 2013
We are said to be a nation of pet lovers, whether it's dogs, cats, guinea pigs or mice, we British seem to love them all!
We shouldn't therefore be surprised to see that we have a National Pet Month that promotes responisble pet ownership and aims to increase the public awareness of services
available from professionals who work with animals.
With competitions and events, why not join in the fun – whether you run a vetinary practice, a pet shop, or just sell pet foods or toys
as part of your stock. Poster Holders, Leaflet Holders and Display Accessories can all
help you to draw attention to this event. Indeed, why not run a National Pet Month event of your own? Place leaflet holders at point of sale
areas where customers can easily pick up information promoting what you are doing. You could organise a sponsored walk (including dogs and
their owners), an open day – especially useful for vets – or perhaps an 'old fashioned' pet show? Posters to promote your event will never go
amis, whether it's a simple sign in your window, or an A Board carefully placed on the pavement outside.
And if you sell pet products on your shelves, Hang Tabs and Hang Strips together with Wobblers will draw attention to any special offers you might wish to run alongside this event. See the
National Pet Month website for more information and ideas on how to get involved.
However Essential Sales Products can help you with your store point of sale endeavours, we will. Whether you are a large retail chain,
small independent retailer or indeed a vetinary practice, we value your custom just the same. Give us a call on: 020 8946 3979 or you can
order online or via email: email@example.com if you already know what you need. Take a look at our entire range of
point of sale display accessories to find what you need. Remember, by
ordering online, there is no minimum order value and you will benefit from a reduction in packing and carriage charges.
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GET READY FOR EASTER TREATS
Lent has begun now, which means Easter is coming! Are your store point of sale displays ready for it?
Whilst many may feel that Easter is done to death, deals and promotions on chocolate eggs, confectionery and gifts are as good a sales
opportunity today as they have ever been. By selling quality items, that might be a little bit different, even smaller retailers can compete
with the larger supermarkets, by providing a more unique gift.
Whatever size of your business, make sure your Easter displays stand out by being clever with your retail display units. A few well placed
items could be all that's needed or a classy window display could really draw attention to items on the shelf in-store. Don't forget that
some simple display equipment, such as plinths and cubes or
steps and stands coupled
with some nifty fabrics and lighting can set a window alight to catch passers-by.
Wobblers work well alongside
Shelf Barkers to tie-in items on display
to those available for customer selection. Use some nice eye-catching graphics for your signage and clear pricing – what more can
your Easter selections need? Well, perhaps some Poster Holders to display product
information or suggestions of what else customers could buy to go alongside the Easter items they are now already thinking about purchasing.
Or encourage every thoughtful customer into buying with some strategically placed calls to action. 'Save £s, buy now',
'Find your Easter gifts' etc.
If you'd like further information on any of the Retail Display or
Display Construction, items from
Essential Sales Products, please just give us a call. Our sales team are always delighted to help: 020 8946 3979. You can place
your order online, via fax: 020 8879 7465, or email: firstname.lastname@example.org.
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GET YOUR FREE NEW LOOK ESSENTIAL SALES PRODUCTS CATALOGUE
With new products and up to the minute pricing, you can get the very latest version of the Essential Sales Products
catalogue right now via a simple download.
With newly designed front and back covers, you're sure to not need the 'old'
static printed version ever again.
Get your own PDF created for you to include the entire point of sale product range alongside the very latest additions.
This interactive PDF also allows you to click on a product photograph and it will take you straight to its page on our website
from whatever device you are using to view the document – pc, laptop, tablet etc. From there, you can start your online order.
The catalogue will be timed and dated so if you want to update it in the future, it's simple.
And, if you don't need to see the entire Essential Sales Products range, you can visit any of our category pages and download
a mini-catalogue containing just those products. See the 'Catalogue of this page' link in the green header.
This great tool will then generate a real-time PDF of just that product section, including the professional front and back covers.
Don't miss our QR code on the covers. This clever code will link you to our mobile site
if you have a smartphone and an app to scan the code with. Then you'll be ready to order on the go as well.
So, for up to the second accurate prices and product specifications, download your complete catalogue or mini catalogue now
and enjoy the benefits of online ordering – there is no minimum order value and you will receive a £2 reduction on the
packing and carriage charges. Essential Sales Products is dedicated to providing quality point of sales items conveniently and
simply for our customers. Give our sales team a call today if you need any help placing an order or need further details about
any of our products. Call them on: 020 8946 3979 or place your order online, by fax: 020 8879 7465 or by email: email@example.com
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COST OF RETAIL CRIME SOARS TO £1.6 BILLION
Retail Crime Survey 2012
by the British Retail Consortium (BRC) has shown that the overall cost of retail crime has soared
by 15.6% in a year to £1.6 billion. This figure covers retail crime of all types and includes the value of goods stolen and damage done plus
the money retailers spend on prevention.
The numbers of incidents of crime rose across all categories apart from violence against staff and robbery. Customer thefts are the most
common retail crime (83% of all incidents) and the survey indicates that the retail sector as a whole suffers 2 million of shoplifting incidents
each year involving around £200 million worth of goods. The average value of goods stolen in each offence has risen by 28% to £109.
For some retailers the numbers are debilitating. However, there are some simple and cost-effective steps that can be taken to help tackle the
biggest problem of customer thefts.
- Ensure you have an adequate number of employees to work at any one time so the store area is never left unattended and have staff greet,
or acknowledge, every customer that enters your business. This lets customers know you are aware of their presence, but shouldn't be
- Well trained staff will be attentive to customers and shouldn't allow other customers to distract them whilst they are serving another who
is making a purchase. During the sale, cashiers should lookout for price switching and check inside boxes or other easily opened products to
make sure it does not contain other goods.
A Tag Fixing Gun could help with keeping labels
on suitable, higher priced items. It's very difficult to swap a label without evidence of tampering – torn labels etc.
Obvious, but effective, make sure you always give receipts and destroy any discarded receipts immediately.
If customers need a refund, insist that a receipt is required.
Devise a coded staff announcement to alert them to any suspicious activities involving possible shoplifters.
If you or your staff are alerted to someone acting suspiciously, offer to help them. Can they find everything they need?
Mention that you'll be near should they need your help. Done the right way, this shouldn't offend anyone who is actually not shoplifting,
but will certainly make a shoplifter know you are aware of them.
Display a sign near the point of sale that clearly states your shoplifting policy.
Poster Holders are ideal for this, either freestanding or hanging/wall mounted.
Essential Sales Products can help all retailers with a huge variety of point of sale products including Display Construction.
If you'd like any further information then please don't hesitate to contact our sales team on: 020 8946 3979. You can place on order over
the phone, online or by email: firstname.lastname@example.org
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NEW YEAR MARKETING & SALES STRATEGIES TO HELP GET YOU STARTED
We don't think there's a retailer out there that isn't slightly nervous about the economy still. There have been winners and losers already this year
and we are still only in January. More than ever, retailers have to focus and try to improve what they do to gain and keep their customers. Some of the
ideas below may help you make your business stand out from the crowd.
Stand out from the competition
Don't be scared to be different. How about running 'theme' days that fit in with the products that you sell. Staff could dress up, special offers could
tie-in. Perhaps there's a charity that you'd like to support. Have volunteers in to collect change and educate shoppers. Offer customers a coffee while they
choose their goods (particularly good for car sales, furniture, etc). If you run a petrol station you could think about having a complimentary windscreen wash
while customers fill their tanks.
Choose your staff carefully
Negative or unfriendly employees could cost you sales. Simple things can make a difference. For example, make sure staff take customers to items that they
ask the location of. Don't just point them in the right direction. Spend time and money interviewing applicants and only hire those that enjoy helping people.
Behaviour-based interview techniques can help the selection process.
Take the time to build a relationship with your customers
Create a customer database and contact them on a regular basis. You could create a Facebook page and encourage customers to 'like' it. Then the work begins.
You must engage with your audience on a regular basis. Facebook is not a direct sales tool. It's more about being a 'trusted friend' - someone customers can
turn to when they have a question or comment about products and/or services. Post questions to start the comments flowing. If you sell food, for example,
'What will you all be cooking to celebrate it's Friday tomorrow?' or if you sell clothing and the forecast is to be cold, 'How many layers are you planning on
wearing tomorrow?' etc. You'll get to know your customers and find out what they respond to and how you can learn from their comments. You'll also be able to
send updates on new stock availability etc to encourage people into your store.
Collect customer email addresses
As part of building a relationship you could also collect email addresses (don't forget you need to ask permission for their use).
Periodically send updates and notices to your list. One way to collect addresses is via your website if you have one. You could offer
an incentive of perhaps a special offer to encourage people. They could go to the website and register their email address in order to
have a voucher emailed to them. In store, you could use a simple Suggestion Box to collect addresses. Have staff encourage shoppers
to enter their details at the point of sale. However, some words of caution, don't overdo the emails – nobody likes spam.
Please remember, Essential Sales Products is always on hand to help with all your point of sale needs. Every customer, whether a large chain or a small independent,
is important to us. Therefore, we don't impose a minimum order value for online sales of our goods, be they
display accessories or even
Poster Holders. Give us a call if you have any questions: 020 8946 3979. We'd love to hear from you.
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A HAPPY NEW YEAR FOR RETAILERS? LET'S HOPE SO
Well, 2012 finished off well for some. Let's hope the trend can continue for all.
John Lewis has announced that its trading for the five weeks to 29th December 2012 had total sales of £684.8m,
14.8% up compared with last year. Like-for-like sales were up 13%.
Internet sales growth was also strong and rose by 44% on last year.
The UK's largest department store chain said that its clearance sales had had a record-breaking first day with sales of £31.7m on the 27th December.
John Lewis' Managing Director, Andy Street, said: 'I am delighted that John Lewis has delivered record breaking sales figures over the Christmas period
and the first five days of Clearance. In an economic climate which continues to be volatile,
to have achieved these results is testimony to the strength of the John Lewis brand and the commitment of all our Partners to give outstanding service.
'The success of our online operation and our pre-eminence as an omni-channel retailer cannot be underestimated. Sales at johnlewis.com broke through
the £800m milestone during December supported by an excellent performance from our Click and Collect facility which allows customers the flexibility to
buy online and collect from John Lewis and Waitrose outlets.
'Above all, our success can be attributed to the inspiring and innovative products we offer our customers coupled with their trust that we will always
provide the best quality and value and will always fulfil our "Never Knowingly Undersold" promise'.
Meanwhile analysts at BDO say that 2013 could be another tough year for the retail sector as a whole. Consumers are expected to remain cautious while
the fate of the economy is still uncertain. However, they also said that lower unemployment should ease the squeeze on household budgets that has been going
on for the past two years.
Don't miss out on your sales opportunities. Essential Sales Products continues to provide retailers – of any size – with a huge range of point of sale
products to make the most of all your promotions. Take a look online or give us a call to place an order: 020 8946 3979.
display construction or
display accessories right here.
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RETAILERS' INVESTMENT UNDER THREAT, AGAIN
If this year's proposed business rates increase goes ahead (due to come into force in April 2013),
some 60% of small to medium-sized retailers will cut back on investment in stores so a survey conducted by BRC
(British Retail Consortium) member organisations has shown.
Staff numbers and hours will be reduced by more than 40% of member organisations because of the increased burden
and more than 80% said that another rates rise will make their business less viable.
Almost 2,000 people have already written to their MPs urging for a business rates freeze next year as part of the
Retail Week and BRC Fair Rates for Retail campaign, which is also backed by many big retailers. For more information visit
Business rates are to rise by 2.6% in April, putting a further £175m cost on already struggling retailers.
The BRC has urged Chancellor George Osborne to freeze business rates and scrap the planned fuel duty rise in a letter
sent ahead of the Autumn Statement. The letter calls on Government to calculate business rates based on the Consumer
Prices Index and urges it to scrap the planned 3p fuel duty rise in January to ease pressure on consumers' wallets.
British Retail Consortium Director General Stephen Robertson said: "The Chancellor should avoid distractions and
diversions and focus on a small number of pro-growth measures that will really make a difference to customers,
employees and businesses.Success is far more likely if the Government concentrates on delivering convincingly in half a dozen significant
areas rather than trying to fight on a much broader range of fronts.In particular, the Chancellor should not pile more pain
onto struggling households or retailers by adding extra costs.
He should scrap January's planned fuel duty rise and freeze business rates next April."
View the full text of the BRC's letter to George Osborne (Word Format).
Essential Sales Products continues to try and help retailers by keeping costs as low as possible. Call our sales team now on
020 8946 3979 to place an order or for any help or advice. Or, you can email us: email@example.com. If you want to save money on packing and
carriage charges, place your order online here. There is no minimum order value online, so whether you are a multi-store retailer,
or an independent, we can help everyone, whatever point of sale products you need –
retail display or
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Merry Christmas and Happy New Year from Essential Sales Products
It's almost time. We are nearly ready to settle in for the holiday with family and friends, are you?
The shopping is almost done and the decorations are up. It must be time to wish all of our customers a very merry Christmas and happy New Year.
We'd like to thank you for your custom and continued support during 2012 and hope that 2013 will be a healthy and prosperous
year for us all. We look forward to continuing to serve you and supply your point of sale products in the future.
We are looking forward to a short break over the Christmas period, but you can continue to order via our our secure website,
both mobile and here on the main site.
We will process your order when we return on the 2nd January. See our entire range of
Point of Sale items online to make your selection.
We will be back at 9am on the 2nd January when you'll be able to call our helpful sales team for help or advise with any specific POS queries you might have. Just call: 020 8946 3979.
ESP will be closing at our usual time on Friday 21st December. The latest time for pre-Christmas orders for next day delivery is at the normal 3pm
on the 21st December.
Remember that ESP has one of the largest stocks of point of sale accessories anywhere in the country, so if you want it delivered quickly, from
just give us a call, send us an email or order quickly and securely online.
Have a wonderful holiday everyone. See you in the New Year!
Best wishes from all at ESP.
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MAKE THE MOST OF THE CHRISTMAS SALES PERIOD
New research from
Verdict and SAS
reveals that cash strapped Britons will still manage to spend 1% more over the Christmas season this year than in 2011.
Food sales are expected to be the main driving force.
With that in mind, we know you will want to capitalise on this opportunity and improve your sales as much as possible in the pre-Christmas period.
Competition is admittedly high at this time of year, so some time and effort is required to catch the attention of those consumers. You could try generating a buzz in your local community.
Send press releases to the media whenever you do something newsworthy, local or otherwise.
It could be running an in-store charity event – fancy dress, sponsored sit in a bath of beans, visit from Father Christmas etc – that captures people's imaginations,
or perhaps you could consider hosting classes that relate to the use of specific equipment/products that you might sell. Make sure you promote events in-store and outside.
Poster Holders are great for displaying information almost anywhere you can think of.
A Board or A frame freestanding poster holders are ideal for use outside – just be careful where you put them.
Make sure your store is designed to encourage sales. Use lighting techniques and creative displays to attract customers.
Play videos for product education, upselling or purely for customer entertainment. And don't forget to use cross-selling and impulse sale opportunities.
Now, more than ever, don't overlook customer service.
With a lot of frazzled Christmas shoppers it's easy to let this slip, but by understanding their needs and wants and doing your best to please them will bring its own rewards and loyalty.
Make the most of your sales opportunities. Contact Essential Sales Products today and speak to one our sales team for help or advice. Ordering is easy.
Order online, call: 020 8946 3979, fax: 020 8879 7465 or email us: firstname.lastname@example.org. We’re waiting to help with all your retail displays and point of sale products.
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CHRISTMAS IS COMING – ARE YOUR TILLS RINGING?
At the end of October it was reported that desperate parents would be spending, on average, £312 per child this Christmas
Source: Daily Mail,
in an attempt to please and entertain their offspring.
Even in a better financial climate, that's a lot of money. And what will parents be spending their money on?
The Top Ten Christmas Sellers sited in the report are:
- Wooden dolls house
- Wooden dolls house 12 piece furniture set
- Wooden kitchen
- Peppa Pig cleaning trolley
- V Tech Fairies Lap Top
- Leap Pad Explorer 2
- Pucci Pup
- Chou Chou baby doll
- Magic Wardrobe – My Dress Up Trunk
- Wooden foodshop
Christmas shopping is now well under way and retailers, large or small, need to make sure that stock and displays are visually appealing in order to optimise sales and get those tills ringing.
If you haven't already started your displays and need some inspiration, why not go looking for a few affordable props (that you will be able to use year after year).
You might have a local second-hand store/yard or charity shop selling 'vintage' furniture that could be dressed up in store.
By adding some Steps and Stands or Plinths and Cubes with some Christmas decorative material,
a simple domestic display cabinet can be transformed and hold an array of display items, be they toys, books, toiletries etc.
Or, if you have some nice warm blankets/cushions/soft furnishings to sell, an old rocking chair, or similar, could be used to drape a sample or two over.
A few nice wicker baskets placed around your display will also hold some smaller items, easily to hand, for consumers to see and purchase. Don't forget the Christmas lights.
With clever use, the simple introduction of lights can bring a “boring” display to life.
Essential Sales Products can help you with a number of Display Accessories to help draw attention to items or hold them in place etc.
Whatever your store sells, we are sure to have some point of sale products to help you.
Call our sales team if you need help – 020 8946 3979 or you can order online here.
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CAUTION URGED OVER BAN ON CARD SURCHARGES
Whilst welcomed, the Association of Convenience Stores has urged for caution over the Government's
plans to ban 'above cost' card surcharges. The concern is that if introduced early the regulations may lead
to small businesses such as convenience stores being disproportionately impacted.
The ACS highlighted this as part of its submission to the Department for Business' consultation on card surcharges.
ACS Chief Executive, James Lowman, said: “ACS supports measures to improve transparency and remove unfair costs for
consumers, however, the consultation does not recognise the many businesses which would be unnecessarily affected
if these changes were to be brought in ahead of the June 2014 deadline.”
The consultation proposes the early implementation of an EU Directive, due to come into force in June 2014, which
will prevent retailers charging above cost levels for payment options such as credit and debit cards.
ACS stated that businesses in sectors with typically low transaction values and where transactions are primarily carried
out over the counter, excessive card surcharges are not imposed. They also added that any charges a customer may incur are
Mr Lowman continued: “The OFT inquiry last year showed that convenience stores and similar businesses are not the cause of
the problem that the Government is seeking to address, therefore we are calling for them to ensure that regulations are
proportionate and tackle the source of the problem, rather than penalising all businesses.”
If you accept debit/credit card payment and want to make sure that consumers can see your charges clearly at point of
sale, why not take a look at the Essential Sales Products' range of
With a range of sizes and styles available, you're bound to find something to stand on your sales desk/counter.
You don't have to buy a huge amount of them either, you can buy just one if you want!
Give our friendly sales team a call on 020 8946 3979, or make your order online here and save on packing and
carriage charges and benefit from no minimum order value. If you'd like more details about any of our products you
can call us or send us an email – email@example.com
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UK'S ECONOMY SHOWS GROWTH
Including figures from the 2012 Olympics, the UK economy grew by 1% during July to September according to the official gross
domestic product figures (GDP). The Office for National Statistics said that Olympic ticket sales had added 0.2 percentage points to the figures.
Chief economist at accountancy group KPMG, Andrew Smith, said the UK economy still looked 'pretty flat'. He added, 'It's not exactly
a recession, but not exactly a recovery either.'
'While technically we are now out of the double-dip recession, it would be unfortunate if attention was distracted away from the big picture.
GDP is still some 4% below its pre-recession peak, and with lingering domestic headwinds, the threat of an escalation of the crisis in the eurozone,
and only slow progress in rebalancing the economy, the recovery is set to remain fragile.'
So, we can all be pleased that growth has begun in this quarter after it's contraction in the three before. But, as ever, we are not out
of the woods yet. For at least a year the economy has experienced what Bank of England governor Mervyn King called a zigzag pattern,
alternating between small amounts of growth and small amounts of contraction, registering almost no overall growth. Without the Olympics in
the next quarter it's very possible that the economy will contract again in the final quarter of the year.
Get ready for a Christmas push to try and avoid that. If you have a retail business, large or small, make sure your point of sale promotions
are ready, your visual merchandising and window displays are eye-catching and your offers are attention-grabbing.
Essential Sales Products can help you with
Call our sales team now on 020 8946 3979 to place an order or for any help or advice. Or, you can email us: firstname.lastname@example.org.
If you want to save money on packing and carriage charges, place your order online here.
There is no minimum order value online, so whether you are a multi-store retailer, or an independent, we can help everyone.
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NATIONAL MINIMUM WAGE DELAYS RETAILERS' INVESTMENT PLANS
The majority of convenience retailers taking part in the ACS Minimum Wage Survey are supporting a freeze in the national minimum wage – 82%.
Many are feeling the impact of increased employment costs and are having to delay investment plans.
The survey was carried out with the Scottish Grocers Federation and collected data from 677 convenience stores with 12,319 employees.
It reveals that retailers are suffering from increasing employment costs and that they are taking the following actions:
- 80% of retailers are reducing staff hours
- 78% of retailers are increasing the hours they work
- 67% of retailers are delaying expansion or investment plans
On average retailers are paying staff 1.6% above the national minimum wage rates. This has decreased from the 2011 survey when retailers were paying 2.2%
above the minimum wage rate.
James Lowman, ACS Chief Executive, said: “No retailer wants to be a minimum wage employer, however year after year the difference between
the average base rate of wages for retail staff and the statutory minimum wage gets smaller. This puts increasing pressure on wage bills
and causes businesses to have to cut back on staff hours and delay investment plans that are vital to achieving growth.”
He went on to say that more than 60% of business owners work longer than 50 hours a week and 31% take less than 10 days holiday a year.
Is your business one of those affected? It's hard all round isn't it? Essential Sales Products hopes to continue helping businesses by keeping
our costs for point of sale products as low as we can.
If you order on-line there is no minimum order value – you can order as much as you want and packing and carriage charges are £2 cheaper
than if you place an order with our sales team in the office.
We source 'locally' from British and EU Countries to support ethical production, fair wages and help secure the future prosperity and opportunities
for employment for the next generations. We also keep our prices competitive and aren't afraid to invite you to compare.
So, if you're looking for
have a look around our website now. Make sure you order on-line to take advantage of the lower carriage charges.
If you need any further information, you can email us: email@example.com or call on: 020 8946 3979.
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Eek! A Halloween Guide for Sales & Promotions
I've really begun to notice how the nights are drawing in and turning decidedly chilly. It can mean only one thing,
Autumn is on it's way and that means that October 31st is approaching. Yes, love it, or loathe it, Halloween is almost upon us!
That's good news for all you retailers out there, right?
Well, looking at last year, it would seem that it really is good news for stores. Much loved in the US,
it would appear that it's never been more profitable for traders on this side of the Atlantic. Regarding 2010,
Planet Retail expected UK spending on goods associated with Halloween to reach £280m (from £12m in 2001).
After Christmas and Easter, Halloween has become the third biggest money-spinning event in the UK calendar –
out selling Valentines Day and Mother's Day
So, let's turn to plans to make the most out of the season – even if your goods and products are outside of those expected to
sell well at this time of year. You can still maximise your sales opportunities.
- Create a show. What a visual opportunity Halloween is. From your window display to right inside the store,
you can easily create drama. Freestanding
are simple to place in a window and are easy to update with new information.
Plinths, steps, pedestals and blocks
can be cleverly used alongside the poster holders and are easy to dress and remove once the 1st November arrives.
Use of props and lighting will bring any themed display to life. Finally,
Hanging poster holders
can be placed throughout your sales areas.
- Play music. A suitable selection of music will help build your Halloween atmosphere.
- Run an event or competition for your local community. Don't forget to have a
handy for any paper entries.
- Give something away. Let your imagination run wild – it doesn't have to cost a lot of money. How about giving away a
recipe or two for Halloween themed dinner parties or an 'ideas sheet' for a child's party? Use
to keep these handy.
- And if Halloween isn't really your thing, how about taking the time this year to tell people about the history of Halloween or
perhaps join those promoting the Catholic Church's led Night of Light instead?
Whatever you decide to do, point of sale and retail display items from Essential Sales Products can help show off your goods.
Call our experienced sales team for help or advice on: 020 8946 3979, or order safely online here.
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BRC RETAIL CRIME & LOSS PREVENTION CONFERENCE
Wednesday 10th October, London, sees the return of this annual
Tickets are available for retailers from as little as £95 and it's a great opportunity to get up to date with emerging crime
trends and forthcoming security challenges.
Leading innovators and experts from the industry will be sharing their experiences and the Conference aims to provide a well balanced
mix of the latest practical solutions and policy developments.
Speakers include: Bernard Hogan-Howe, Commissioner, Metropolitan Police, Catherine Bowen, Crime Policy Advisor,
British Retail Consortium and Alan Brown, Group Security Director, Tesco, to name just three.
It's a sad fact of life that retail crime cost UK retailers £1.1 billion in 2009/10
(source, BRC retail Crime Survey 2010) and that this figure is the equivalent of over 52,000 full-time retail jobs.
By value lost, theft by customer represented 74% of retail crime during the same time period. What measures do you have in
place to help protect your business from this perceived 'victimless crime'?
Discourage theft by employing simple methods to combat it. Take a look at things like store layout - make sure that customers
have to pass the register area and staff in order to leave your store and don't place merchandise near the exits. Keep your store neat and
tidy. This allows employees to see quickly and easily if anything is missing. Use mirrors to eliminate blind spots in corners, keep your store
well lit and don't be afraid to place small, expensive items in locked cabinets or behind the counter.
Innocent, interested consumers will ask if they can't reach what they want. Use
to display signs reinforcing your store's security messages. Place anti-shoplifting signs like 'shoplifters will be prosecuted' in
clearly visible locations. All of this will not eliminate shoplifting, but it should help reduce it.
Essential Sales Products can help retailers with a huge variety of point of sale products including
If you'd like any further information then please don't hesitate to contact our friendly sales team on:
020 8946 3979. Alternatively, place your order safely and securely online here and benefit from a reduced rate packing and carriage
charge as well as no minimum order value.
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WANT AN ESSENTIAL SALES PRODUCTS CATALOGUE? – DOWNLOAD ONE NOW
Get the very latest version of our point of sale catalogue by
With all the latest additions to our range of products and up to the minute pricing, you can be sure you are looking at the most accurate information
and our entire point of sale product range. What's more, the interactive PDF allows you to click on a product photo and it will take you straight to its
page on our website from whatever device you are using to view it – pc, laptop etc.
You will be able to see quickly and clearly how 'old' your information is as the PDF catalogue will be timed and dated and it's no effort to update it at all.
If you don't need the entire Essential Sales Products product range, you can use the tabs above on the website to visit any of the category pages.
Once there, you can download a catalogue containing just those products. See the 'Catalogue of this page' link in the green header.
This fantastic little tool will then generate a real-time mini catalogue of that product section, including professional looking front and back covers.
Finally, you will notice the inclusion of a QR code on the 'covers'. This will link you to our
if you have a smartphone and an app to scan the code with. Now you're ready to order on the go!
So, for up to the second accurate prices and product specifications, download your complete catalogue or mini catalogue now. Essential Sales Products is dedicated
to providing quality point of sales items conveniently and simply for our customers. Give our sales team a call today if you need any help placing an order or need
further details about any of our products. Call them on: 020 8946 3979. You can order online, by phone, by fax: 020 8879 7465 or by email: firstname.lastname@example.org
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THE INDEPENDENT RETAIL SHOW – OCTOBER 2012
Preparations are well under way for
The Independent Retail Show
to be held at Birmingham's NEC on the 28th and 29th October. If you're not already planning a visit, then do consider it.
Already supported by such leading trade bodies as the National Federation of Subpostmasters,
Rural Shops Alliance, National Association of Health Stores and the
Plunkett Foundation for Community Store,
this NFRN (National Federation of Retail Newsagents) show is sure to have plenty of ideas for all types of retailers.
Including, convenience stores, newsagents, post offices, off licences,
cafes/restaurants/public houses, gift retailers, chemists, delicatessens and farm shops etc.
NFRN Marketing Director Graeme Collins said: ”Shopfitting and retail display will prove to be
a very important sector within the Independent Retail Show; one which will undoubtedly
attract many visitors keen to discover the latest equipment and do business.“
As well as shopfitting, the show will focus on several other important areas for independent
news and convenience retailers. The Newspaper and Magazine Village is a dedicated
exhibition zone represented by all the major wholesalers, distributors and publishers while
the Farmers Market will give visitors access to locally sourced speciality cuisine from 30 plus
artisan food suppliers.
Meanwhile Skillsmart Retail, the leading UK authority on retailer skills and staff development,
plans to use the Independent Retail Show as the launch pad for the Retail Apprenticeship
Scheme and its Retail Apprenticeship Training Agency (RATA).
Registration for the Independent Retail Show
which takes place at the National Exhibition
Centre, Birmingham on the October 28 and 29 is now open
or by calling the IRS hotline on 0845 2186055.
Don't forget to check back with Essential Sales Products'
to check or order stock whilst you're feeling inspired for point of sale products including
Our friendly sales team will also be waiting for your call on: 020 8946 3979.
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BACK TO SCHOOL – SCHOOLS PREPARE
With many parents groaning about school holidays, the time for children to return to the classroom will soon be upon us.
Especially if you happen to work at a school and need to prepare classrooms and communal areas for pupils.
So, how can Essential Sales Products help schools? Our
for hanging posters are great for reception areas. They take up little room and can be floor to ceiling or window mounted.
They are ideal for displaying students' artwork and designs or project work. With a variety of sizes available the display
pockets are easy to use when changing over items to show.
School cafeterias might also benefit from the wide range of
that we have available.Be they
Floorstanding Poster Display Units
showing the menu for the week with tantalising pictures, or
Acrylic Poster Holders
PCV Poster Holders
poster holders that are freestanding for sitting on top of a serving area detailing what's available, ingredients or
We all know how hard schools are trying to influence children to make healthy choices without 'nagging' and
Poster Hanging Bars
in conjunction with
are ideal to show off inspiring illustrations of healthy food choices without taking up any precious foot space. Use them to suspend signs and posters just about anywhere around school.
Finally, let's not forget the classroom.
items such as
Steps and Stands
Plinths and Cubes
can be used really effectively to show off items that children have made. With a little creativity an eye-catching display can soon be produced; ideal
for parents' evening!
Give our sales team a call now if you'd like to learn how your school or business can benefit from point of sale display items.
Telephone: 020 8946 3979, email: email@example.com or order online and save some money on P&P and have no minimum order value to meet.
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OLYMPICS NOT IGNITING RETAIL SALES
Whilst many in Great Britain are enjoying the Olympics and have avidly watched and supported sportsmen and women from around the world, sadly for
UK retailers, it looks like the games have not helped sales figures.
Figures from the
British Retail Consortium
released on the 7th August show that UK retail sales values were up 0.1% on a like-for-like basis from July 2011, when they were up 0.6% on a year ago. On a total basis,
sales were up 2.0%, against a 2.5% rise in July 2011.
The start of the Olympics and warm weather in the last week of the July, combined to help support food and drink sales. But the fall in food inflation has not helped top line growth.
Stephen Robertson, Director General, British Retail Consortium, said:
"July was clearly not a golden month for retail. Like-for-like sales were virtually flat compared with a year ago and total growth of two per cent was still behind inflation as consumers,
dealing with squeezed budgets, prioritised their spending on essentials.
"After the June wash-out, more wet weather in July continued to stifle demand for outdoor gear. There was a boost for food retailers towards the end of the month as the
sunshine came out and shoppers started getting in party food and drink ahead of the Olympics but it wasn't a significant help.
"The brightest spot was clothing and footwear thanks to cooler weather coinciding with autumn ranges reaching the shops.
Consumers responded enthusiastically to the chance to refresh their wardrobes with items they could make use of straightaway.
Some retailers also benefited from the longer Sunday opening hours brought in for the Olympic period.
"With only the opening couple of days of the Olympic Games covered by these statistics we'll have to wait a while to assess the overall impact on
retail sales. Let's hope Team GB keeps on increasing its medal tally, bringing a feelgood factor that helps consumer confidence."
Helen Dickinson, Head of Retail, KPMG, said: "Sadly July was a lacklustre month and it's doubtful this trend will change as early expectations that the Olympics will raise retailers'
fortunes look to be wide of the mark. Central London's retailers are already being hit hard by shoppers actively avoiding the capital. It's likely that any blip of benefit the games bring
will be short lived.
"Sales of women's and children's footwear were the only highlight as families grappled with the ongoing effects of unseasonal weather. The lack of any feelgood factor encouraging
consumers out into the shops has provided a set of figures much more indicative of the true underlying trend. These show weakness in sentiment as disposable
incomes remain squeezed, despite the fall in headline inflation. It's a real challenge for retailers to grow sales and many are only achieving this at the expense of margins."
If your business is in retail and you'd like help with items for your point of sale displays, please give the
Essential Sales Products sales team a call now on: 020 89463979 or send us an email to: firstname.lastname@example.org.
Alternatively, you can buy securely online here.
all the way through the Olympics and beyond! Be sure to order your
items from us today.
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OWN A RESTAURANT, BAR OR CAFE? THINK YOUNG
According to the latest Taste of the Nation
report from Deloitte and BDRC Continental, younger people - 18-34 year olds – are going out to eat and drink 29% more often than at the same time last year, despite economic conditions.
Apparently, going out to eat and drink is considered a lifestyle and not a luxury for people in this age group with men going out 60% more often than women.
The latest survey results show that the average UK consumer is going out for food and drink on 19.8 separate occasions per month, up by 13% on the same time
period last year.
This is driven by the 18-34 year old group which is now going out 32 times a month, up from 25 a year ago. That's twice as often as 35-54 year olds and more
than three times as often as the 55+ generation.
The report also shows that consumers in the South East are going out the most and that this is buoyed by the London market. Having said that, consumers across
all the regions are going out more now than they were 12 months ago.
Jon Lake, a corporate finance director in the licensed retail group at Deloitte, commented, “The going out market remains resilient owing to 18-34 year olds'
more carefree lifestyle and a touch of 'austerity fatigue'. They expect to go out even more over the next six months, which demonstrates just how ingrained going
out is in their lives. It is a lifestyle, not a luxury and has become embedded in their culture.”
“18-34 year olds also tend to be heavy users of social media and are highly adept a seeking out online offers to fuel their lifestyle.
Operators have been very successful in targeting this particular audience and should continue to do so as they are long-term customers.”
Lake adds, “Consumers are still happy to allocate discretionary spend to eating and drinking out. Operators can be hopeful the positive mood
of consumers will continue beyond the Diamond Jubilee, into the forthcoming Olympic summer.”
If you run a restaurant, bar or cafe, make sure you have all the necessary point of sale items to encourage your long-term customers.
PVC Poster Holders
are indispensable for most establishments. However, if you want something a little more contemporary, then why not look at the
Essential Sales Products range of
Versatile Card Holders.
Our friendly sales team are standing by ready to help.
If you have any questions, or want to place an order,
please call them now on: 020 8946 3979. Alternatively, buy online and save some money on P&P and have no minimum order value to meet.
If you want more details about any of our products, call or email us: email@example.com
About the report
Taste of the Nation produced by Deloitte, together with BDRC Continental, explores the trends and
patterns of consumers' eating and drinking habits out of the home. It takes into consideration every time they purchase drink or food from a pub,
bar, coffee/sandwich shop, fast food outlet, restaurant or club, whether it be a sit-in or takeaway occasion, shedding light on the size of the market
and its opportunities. The survey was completed by a nationally representative sample of 3,000 British adults, during April 2012, and comprised
strong representation from all UK regions (excluding Northern Ireland), as well as different age and gender groups.
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IT'S SUMMER! GARDEN CENTRES, LET'S GET GARDENING
I'll admit it's not been much of a summer so far but I bet your garden has still needed attention.
I know mine has. And, as the weather hasn't been doing much to inspire us to get out there,
we are reliant on garden centres and DIY stores to do just that.
If your business is a garden centre, like many retailers, you are probably feeling the hard trading times.
There is, however, plenty you can do to help sales along. For example, make sure you keep up your
merchandising standards. Simple things like making sure displays of pots are upright and neat,
or that pond liners are stacked well and look tidy.
If you don't already, why not inspire and educate
your customers? Make sure product guidance information is given clearly on different compost stacks,
for example. You could try using
Pallet Clamp Showcard Holders
to keep this in place without too much effort.
You could create themed displays by using the main item for promotion alongside other related items.
For example, in a herb area, create a display to promote an organic theme.
vegetables or seeds alongside the herbs with relevant compost etc. Together with a few well placed
props such as wooden boxes, hessian sacks and garden string, you can create an eye-catching display
to stop those that would normally pass by.
Some well placed
can display product prices and details. If you've used items from other areas of your garden centre,
then you could use them to direct customers to find them.
It's difficult to compete for any business, so we must all make sure that we stand out from the rest.
One way of doing this is to offer specialist experience and service. It might sound obvious, but make
sure your staff are trained and have a good basic knowledge in all product areas. You might consider
having specialist staff for certain areas that can be called upon when more advice is needed.
Be careful of offering products that you can't 'support'. It's a big consumer turn-off.
If you need help with your point of sale displays or products,
get in touch with the Essential Sales Products Sales Team.
They're sure to be able to help. Whether it's a
Freestanding A Board
to use inside or out, or
items that you need, we have a large range of products to help you, most of which is
available for next day delivery. Get in touch now by phone: 020 8946 3979, fax: 020 8879 7465 or
email: firstname.lastname@example.org. If you'd prefer to order online you can do so here via our secure website.
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CBI Says UK Retail Sales Boosted by Jubilee
A few weeks' ago we congratulated Her Majesty Queen Elizabeth II on her Diamond Jubilee and wondered what effect the extra bank holiday might have on businesses.
It was hoped that retail, hospitality and leisure industries would have benefited. But did they?
Well, according a BBC report, the
CBI says that UK retail sales were indeed boosted by the Jubilee.
The CBI's monthly Distributive Trades Survey found that 58% of retailers reported a rise in sales volumes from a year ago.
Seventeen percent said sales had fallen. This is the most optimistic response since December 2010.
Perhaps we can thank the increased sales in souvenirs, memorabilia and food and drink for the celebrations.
And of course there were the tourists that came and enjoyed the events too.
Grocery sales were the most resilient whilst clothing and shoe sales continued to rise for the third month in a row.
There's more good news for the retail industry from the Local Data Company. According to them shop vacancies have reduced by 0.1% to 14.5% in May.
This is the first improvement in town centre vacancy rates since February 2012 when they were at 14.6% and have been for the previous three months.
Matthew Hopkinson, director at the Local Data Company, said, "This is an encouraging improvement in shop vacancy rates nationally albeit a small one.
The good news is that the shops vacancy has stabilised within the 14-14.6% range since August 2010 whilst prior to this we recorded a threefold increase."
We all hope for small beginnings. If your shop or business requires any point of sale products or
items, let our sales team help you. They are ready to take you call on 020 8946 3979. Or you can buy online here on our secure website.
Finally, you can place your order by fax or email: 020 8879 7465, email@example.com
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OLYMPIC RETAILING – FOCUS ON JEWELLERY
All areas in retail are of course looking to maximise opportunities this year and after a wonderful weekend of celebrations for the the Queen's Diamond Jubilee,
businesses are now turning their attentions to the summer Olympics, including the jewellery and watch industry.
According to the Evening Standard, London has become the number one city destination this summer, however, other national venues are also set to host events and ready
themselves for an influx of sportsmen and women as well as visitors. Jewellery and watch retailers and brands are taking advantage of the surge in patriotism as well as
the tourists and limited-edition pieces have been created together with well timed promotions in order to make the most of this time.
Make the most of your jewellery displays. Ensure that window displays are eye-catching, bright and inspirational. Whether it's for a patriotic piece or a
spur of the moment proposal! Essential Sales Products has a fantastic range of
stands for necklace displays, earrings, bracelets and bangles. Watches don't miss out either.
With clever use of our
5 sided square cubes
in clear acrylic, an attractive array can be made of any range of items and if you couple that with some great lighting, shoppers won't be able to pass by without stopping to look!
Why not have a look online now and simply 'Add to Basket'? It's quick, it's simple, it's secure and remember, if you order before 3pm, we can usually deliver the next day.
You'll also benefit from no minimum order value and P&P charges are reduced for online orders.
If you'd rather give us a call, order by fax or email, we're more than happy to help you. Our sales team are on T: 020 8946 3979, F: 020 8879 7465 or E: firstname.lastname@example.org
Don't forget to have a look at rest of our point of sale items to maximise your sales potential.
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Father’s Day Conundrum
Year after year it seems to be more and more difficult to find the perfect Father's Day gift for my Dad – who really is the best Dad! How can retailers help people like me?
Make the merchandise stand out from all the rest. Create some bright and eye-catching posters to draw shoppers in. Make good use of a variety of
to show off products and highlight sales areas.
You might want to use discount incentives to move stock the closer to Father’s Day we get. This is particularly useful when you have stock that is packaged for a specific event.
Don’t forget to update posters to include discount information both inside your store and in the window.
Don't forget wrapping paper. Perhaps, if space allows, you could put it near the till area. Or even offer a gift wrapping service if staffing levels allow. A simple
wrapping paper stand
will show off and keep paper neatly and in good order.
What about actual gift ideas? Electrical goods, fashion accessories, books, grooming products and sweets are all ideal items for men. Use display
plinths and cubes
in creative and innovative ways to create simple but effective sales areas. Place in windows or on counter tops. Anywhere they’ll catch the eye.
Make the most of all your sales opportunities. Contact Essential Sales Products today and speak to one our friendly sales team for help or advice.
Ordering is easy. Order online, call: 020 8946 3979, fax: 020 8879 7465 or email us: email@example.com
We're waiting to help with all your retail displays and point of sale products - whatever you sell.
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Congratulations to Her Majesty on Her Diamond Jubilee
The public celebrations are pretty much all over now and we at Essentials Sales Products want to add our congratulations to Her Majesty Queen Elizabeth II on her
Diamond Jubilee. Like many of you, we had an extra bank holiday in order to enjoy the events (but not the weather, sadly).
As nice as it was, it does beg the wider question of what impact does the extra day off have on the UK financially? For some, it was a day to celebrate 60 years of
the Queen's reign and for others it gave the chance to spend time with family or catching up on some DIY. But what about businesses?
In March, Sir Mervyn King, Governor of the Bank of England, told the House of Lord's Economic Affairs Committee that he expected a fall in output between
April and June as a result of the lost working day. But working out what the impact will be on the GDP (gross domestic product) is difficult to ascertain.
In April, a report by the Centre for Economics and Business Research suggested that each bank holiday costs the UK economy £2.3bn. However, an impact assessment of the
extra break by the Department for Culture, Media and Sport put the 'best estimate' at a £1.2bn loss to the economy. However, this was within a broad margin of error.
It said there could be a boost to the economy as great as £1.1bn to GDP, or a loss of £3.6bn.
Some sectors might have benefited from events. Retail, hospitality, leisure and of course, bunting manufacturers, could all have seen an increase in takings as people spent their
bank holiday shopping, decorating their homes and/or streets, eating out or visiting tourist destinations. Of course, there was also the purchasing of food and drink for street
parties or just garden BBQs (for the brave, given the weather).
The relationship between bank holidays and GDP is not easy to correlate and there are winners and losers. Which was it for you we wonder? Well, there isn't another one now until the
27th August. So, if your business is a winner or a loser, start your preparations early in order to maximise or minimise profits and loses. If you need any help with
point of sale products, give us a call.
Our sales team are waiting to offer help and advice or take your order – 020 8946 3979. Alternatively, you can buy online, or place your order by fax or email – 020 8879 7465, firstname.lastname@example.org.
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It's All About The Customer
We know from one of our previous blog items that times are tough and won’t be easing anytime soon. So what are consumers up to?
How can retailers, in particular, gear themselves up to engage customers and win their business?
After a bit of people-watching we can have an educated guess at where people are going to spend over the coming months. We all know that consumers are cutting back on what they spend.
The cost of living is rising and therefore disposable income is falling. People are cutting back and spending more carefully than before.
Are people in your area now dining at home more with friends and family rather than going out to eat. Have film rentals or purchases gone up showing that consumers are
watching at home rather than trips to the cinema? You may be aware of customers using mobile technology whilst in your store more and more.
QR codes provide instant information and easy access to price checks, vouchers and promotions as they shop.
Have you looked at your typical shopper lately? Are they getting older? With high unemployment levels and high tuition fees, the younger generation too are being hit by the economic
situation. Older age groups, although still affected by the recession and no doubt on a budget, may now be the group with more cash to spend.
Take some time to research your customers and tailor your products/services accordingly. Make the most of your displays and don’t let consumers walk past your latest special offers
because they simply haven’t seen them.
Try using some
to display prices and a sales proposition. Essential Sales Products has a large range that can be used to create window displays or throughout the store; whether
being hung from the ceiling or freestanding at your pay point.
If DVDs are part of your stock, why not build a display and deal based upon a film and suitable snacks and drinks? Remember, people are looking for value for money.
Or, like many supermarkets, smaller food retailers can also offer meal packages for dining-in. Carefully selected food and drink items that feed 2, 4 or maybe even 6 might
inspire a night-in with friends.
Don’t forget to let people know about your offers. You can create an eye-catching
of just about anything and we’re here to help you. From large displays to simple Shelf
Essential Sales Products has it all. Give our sales team a call; they are waiting to help you. T: 020 89463070. Alternatively, you can buy online here or email us: email@example.com
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Using Fixtures That Are Customer-Friendly
We were discussing how people love to shop the other day. There's something about 'treating yourself' or your family in this way that
just cannot be beaten. Indeed, a lot of people see shopping as a pastime or hobby even.
So, with such an eager public, why do some shops do better than others in attracting the attention of their potential customers?
Of course, some retailers are very good at creating a great shopping environment by using interchangeable fixtures and display systems
to keep their retail store fresh and interesting. And though this might appear to be an expensive thing to do, some of their methods can
be used by even the smallest businesses with small premises and budgets.
Here are a couple of suggestions to keep in mind when considering your own store's layout.
1. Choose retail displays and fixtures that are particularly suitable for your target market.
For example, if you sell a range of toys or children's books, don't put them out of the eye line of children. Or make sure you have display items where they can be seen. If they are toys or ornaments that you'd rather weren't actually played with, you could put an attractive table display together under the cover of a range of [five-sided cubes]. However, if you can afford to let a robust product be within reach, there's nothing like customer interaction to build a desire for it.
2. Keep people shopping, design your retail space thoughtfully
Use retail displays that allow, or encourage, customers to keep browsing. Do you have
fixtures or other items that make it difficult for your customers to walk through all of your
products? Bear in mind that the average person has a field of vision of about 170 degrees.
Use signage and posters to draw people's attention to an area. All kinds of
are available depending on budget and location to help.
Don't put unnecessary obstacles in the customer's way. Make your retail space friendly and welcoming with compelling store fixtures and displays.
Encourage them to enjoy their chosen 'hobby' and see if you can increase your profits from it!
If you'd like any help or advise choosing
browse the Essential Sales Products' website or call our sales team on: 020 8946 3979. You can place you order online via our secure website, by email firstname.lastname@example.org or over the phone.
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Retail Forecast for 2012-2013
We'd all like a crystal ball sometimes to see what the future has in store for our businesses and check that we are making the right decisions
for what is to come.
The Centre for Retail Research (CRR)
has tried to do that for us with a
Retail Forecast for 2012-2013.
In summing up 2011, when everyone hoped the economy would get back on track, retail continued to decline and shockingly, there are now more than
40,000 empty shops in the UK. The first half of 2011 showed signs of recovery in the UK, but the second half was poor and was not helped by fears that the Eurozone was about to crash.
The final GDP growth estimate for 2011 is likely to be 0.9%, less than half of most forecasts, according to the CRR.
The Centre for Retail Research states that contradictory economic signals and government austerity make it hard for businesses and households to plan for the
future and that in the UK, many parts of the retail sector are facing a serious crisis. They see the next twelve months as being “hair-raising” for retailers.
So, what about the future? In 2012 the Centre quotes retail spending in money terms will be around 3.2%, which in real terms should be an increase of 0.9% in the real
volume of retail sales. For 2013 they expect real sales to rise by around 1.6%, in monetary terms 3.9% (as long as inflation stays low).
They expect the economy to improve after mid-2012 which it’s hoped will help confidence and put more demand into the economy. The first half of the year is predicted
to have low growth – maybe just 0.2% to 0.3% - whilst during the second half they think there’s a good chance of the economy picking up – possibly 0.5% - and in 2013,
it being somewhere between 1.5% to 1.8%.
So, still hard times to come for all of us and lots of hard work to put in to bolster our businesses. Retail is going to continue to struggle, but we at Essential Sales
Products are hopeful that there is now light at the end of the tunnel. We continue to try and help our customers with their point of sale and display goods by keeping prices
affordable and supply reliable. Of course, we continue to support UK and EU business wherever possible by buying from ‘local’ suppliers.
If you want to place an order or have any questions regarding products, you can call us on: 020 8946 3979 or email us: email@example.com, or buy safely and securely online.
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Essential Sales Products Customer Login Guide
We really do listen to our customers and appreciate your feedback. In response to comments that some of you made regarding
the Customer Login for our website, we have now improved the system.
We wanted to improve the user experience for you so we’ve ironed out some of the teething problems and made it less confusing.
Designed to give you a quick and easy way to buy online, the login will allow you to place your order quicker than before. You will no
longer need to enter your payment details and address each time you place an order. Simply place your items into your basket and ‘Go to Checkout’ when you’re done.
Your payment and address details will be automatically entered for you.
In addition to this, you can store multiple addresses, so if you order for more than one store location, you can keep those delivery addresses safely and
securely on our site and simply select the one you want when you checkout. You can also store multiple payment card details and again select the one you want
to use at the checkout.
Remember, we take our site security very seriously and your details are safe. If you’d like more details about this, you can find the information
or contact our sales team and they’ll be happy to talk you through it. You can call them on: 020 8946 3979.
On top of all of that, we will store your previous orders, making reordering especially easy. Just select the items from the list and put them in your basket.
If you haven’t already created a login with us, simply use the Register link on the website – you’ll find it underneath the Go to Checkout. Simply fill in your
details and ‘Create a Login’. Now you can store your address/es by selecting the ‘Address Book’ tab and ‘Add New Address’.
Alternatively, if you’d rather, addresses will be stored for you when you place orders. You can return to this screen to edit or remove them as required.
If that all seems too much, you can always register when you get to the checkout. Here you will be given the opportunity to create a login.
- Simply enter your email address
- Select ‘Create a login for me. I’ll enter a password in the box below’
- Enter a password
- Select continue
You’ll then need to enter your billing, delivery address (if different) and payment details. These will then be saved for you so you don’t have to enter them again.
That’s it. You’re then ready to login when you place your next order. We have also have a Customer Login Guide if you’d like any further help to use the system to manage
your addresses, card payment details or previous orders. Simply contact our sales team on 020 8946 3979 and they'll send you a copy.
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What's in a QR code?
For regular readers of this blog, or anyone who has downloaded a pdf catalogue from the Essential Sales Products website, you will have
probably noticed a reference to QR codes. Have you ever wondered what they are and what we, and others, use them for? Here's some
background and ideas for you...
QR Code is short for Quick Response Code and is the trademark for a type of matrix barcode.
It features fast readability and a large storage capacity when compared with standard UPC (Universal Product Code) barcodes.
The QR code was designed by Denso Wave to be decoded at high speed and have become popular for use in consumer advertising and packaging.
The wide use of smartphones enables a large number of consumers to now read the codes and they provide quick access to websites – such as our
own mobile site if you scan the code printed on your
or the one shown here on the right.
QR Codes storing addresses and URLs, for example, can be used on a number of advertising mediums. Magazines, signs, bus shelters, business cards etc.
Users with a smartphone with the correct barcode reader (usually a pre-installed mobile App) can scan the image of the code using the
phone's camera to show text, contact information, connect to a wireless network or even open a web page in the phone's browser –
like our one does www.esppos.com/mobile
No typing required!
We believe the QR Code makes it easy for you to find our site and puts product, ordering and contact information at your fingertips quickly
and easily. However, don't forget that our sales team still love to hear from you, so please don't hesitate to call them if you'd prefer: 020 8946 3979.
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CREATE YOUR OWN POINT OF SALE CATALOGUE!
You may remember that a little while ago we said we would not be producing a catalogue this year as they date too quickly.
Well, we believe that we've devised the best solution to that for everyone. You can now access the latest additions to our range
of products and have a professional catalogue created on demand from our website!
On each product category page of the website is a 'Catalogue of this page' PDF link in the green header. This clever little tool
generates a real-time mini catalogue of that product section, including front and back covers. This means you have up to the second
accurate prices and product specifications.
What's more, this handy and portable document (PDF = Portable Document Format), can be
used to link to the website from your pc, laptop or whatever device you are using to view it that is connected to the internet.
Ideal for placing a quick order.
If you want a PDF version of our entire point of sale product range, go to our
Point of Sale Catalogue page
and download it from there with just one easy click!
You will be able to see quickly and clearly how 'old' your information is as the PDF version of the catalogue will be timed and dated.
Finally, you will notice the inclusion of a QR code on the 'covers'. This will link you to our mobile site
if you have a smartphone and an app to scan the code with.
Essential Sales Products continues to provide all the point of sale items and easy access to our ranges that our customers demand and deserve. Give
us a call today if you need any help placing an order or need further information on any of our products. Tel: 020 8946 3979.
You can order online, by phone, by fax: 020 8879 7465 or by email: firstname.lastname@example.org
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Spring is coming and we have a new look to celebrate
We're all glad to see the new shoots of Spring and enjoy the fresh, but warmer, air! At Essential Sales Products we are
also glad to show off our new look website. We have a fresh, new design to our home page and new product page header designs.
The new designs make it easier to see what page you are on at a glance and a brief description outlines what you can expect to
see on that page.
If you need to consult with others before making your final decision on what point of sale items to buy, you can use our new
'print this page' function to print out the product list. This option is available on every page so no matter what your
selection, you can have an up-to-date copy of prices and products.
We've got lots of plans in place for continued improvements to our site. Please keep checking back to see them. They are all
designed with you, our customer, in mind; to make the site easier to use and navigate.
Remember, if you need point of sale accessories, be they
retail display items
ESP can help.
There's lots more to explore, so take a look online and when you're ready, we'll be there to take your order. You can order online,
via email: email@example.com, by telephone: 020 8946 3979 or by fax: 020 8879 7465.
Our friendly sales team are on hand if you've any questions, just give us call.
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Try our improved 'search' and see what you can find
Have you already noticed? Perhaps you have. If you're one of the customers that fed back to us regarding our online product search,
you'll be very pleased to know that we've listened and improved!
Far more accurate than the previous version, the new Essential Sales Products' site search is also much more intuitive than before.
It can now deal with plurals and understands that 'freestanding', for example, is the same as 'free standing'. What's more, the search is
no longer 'literal'. You will receive a choice of items returned depending on the phrase or product you put into the search. And finally,
the results are returned as photographs so you can see straight away what you're looking for or browse some related alternatives.
We're very pleased to announce this improved online facility for our website and hope it confirms our dedication to our customers and site users,
as well as showing why we are among the UK's leading point of sale accessory suppliers.
If you haven't already, give our new site search a try. Whether you're looking for
items, you can find it all here.
Once you're ready to place an order, you can do it online, call us: 020 8946 3979, fax us: 020 8879 7465 or email us: firstname.lastname@example.org. Our sales team are on hand to help.
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0.6% Rise in UK Retail Sales During December 2011
After heavy discounting by stores, official figures from the Office for National Statistics show that UK retail sales rose by 0.6% between November
and December of last year. The ONS also said that sales were 2.6% higher than December 2010.
Retailers marked prices down during the run-up to Christmas and the sales rise itself was mainly driven by clothing and footwear sales which was 6.3%
higher compared to a year ago. However, the amount spent on household goods was 2.4% below the previous year's spend, representing the largest drop since April 2010.
So Christmas had mixed results for retailers. Debenhams reported flat sales, whilst High Street electronics and entertainment retailers, such as Dixons, Comet,
HMV and Game, reported sharp falls in annual sales, as did Tesco. Others did not do as well as this even. We know from recent news that
Peacocks has now gone into administration.
The increase in the volume of sales removes the effect of inflation and the official figures for inflation out week beginning 16th January showed a
fall in the Consumer Prices Index from 4.8% to 4.2%.
If you want to make the most of your sales and POS displays, call Essential Sales Products now on: 020 8946 3979, or browse our website for inspiration. From
accessories we are sure to be able to help you.
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Retail Trade Show Calendar Begins for 2012 – Part 2
Last time we were talking about preparing for a trade show – whether you are visiting or taking a stand. This time we are going to look at being organised for during the show and after!
At the show
When you arrive, check if the show guide has been updated and if all the businesses you want to see are still showing, or if they've moved their stand.
Have a notebook and pen to hand for those all important notes and information and be ready to take advantage of any show deals and discounts. Do take a break after a few hours.
Have something to eat and drink and if you can, take the opportunity for a little fresh air too.
Make sure you take plenty of business cards. If you are exhibiting,
business card holders
can be invaluable. Again, cards are kept to hand and tidy so your stand is always looking its best. Collect business cards. This makes it easy to follow-up
with people after the show.
makes a good holder of said items on a trade stand. Do take advantage of seminars and workshops.
These are educational and very beneficial.
If you can't manage it yourself, send a trusted member of staff and ask them to feedback to you.
Finally, don't stop too long at any stands that aren't really of interest to your business. Visiting or exhibiting, your time is limited and valuable.
When the show is over
This is probably more important if you exhibited at the show although it's always useful if any benefits to your business are quantifiable. Were your objectives met
and have the costs of attending the show had a long-term, positive effect on your business?
As an exhibitor, don't forget to do that all important follow-up as soon as you can after the show. If you promised people more information, send it.
If you promised a follow-up phone call, make it. And all those business cards you collected, how about a good old fashioned mailing? Send by email if you can to keep costs down.
We've got lots of display items to help you with trade show attendance. No matter what you are selling, products or services. Give our friendly sales team a call if
you want help choosing what you need – 020 8946 3979. Or simply have a good browse round the Essential Sales Products' web site. You can order online, by fax, email
or phone. Get ready for your next show.
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Retail Trade Show Calendar Begins for 2012 – Part 1
Are the marketing propositions flooding in? We here at Essential Sales Products are receiving invites to visit or take
space at a number of retail trade shows and we're sure it will be the same for you. Trade shows are undoubtedly a good
place to see new products or merchandise and shop for your store, or network with others in your industry.
Whether you're looking to meet with suppliers – old and new – and strike a deal or exhibit your own goods and services,
industry shows can be invaluable to businesses.
Having said that, you must make sure you are prepared. Get the most out of your attendance – especially if you are exhibiting, it can be quite expensive.
Whether you are just visiting or exhibiting, this is important. From a visitor's perspective, pre-register. This can help you avoid the queues
and you should receive an exhibitor list or show guide before the show. This will enable you to plan which businesses you wish to meet with during
Pre-book appointments with these if you can. Have a clear goal for each of what you want to achieve. If you're sourcing new stock, have a good idea
of finances for purchasing purposes and the stock levels that you want. Keep within your budget. If it's of benefit to employees, take them with you.
As an exhibitor, if you are able to book space early you may receive an 'early bird' deal. You will also have a better choice of what size space you want
to book. Look at visitor numbers for previous shows and gauge how many people you should have on your stand to deal with enquiries. Contact current
business contacts and see if they are attending the show and if you can, arrange to meet them. It could be a good opportunity to further business relationships.
Make sure you have all your promotional material ready –
are ideal for keeping information to hand for visitors and looking tidy for display purposes.
are essential for keeping posters in view and can be used to create eye-catching displays.
Wear something suitable
Remember you are representing your business – again, whether you are just visiting or exhibiting. Wear something business like but casual and wear
comfortable shoes! You'll either be doing a lot of walking, or a lot of standing. Consider taking a bag with wheels if you are going for the day.
Remember, you may pick up samples or literature that could be heavy to carry around and take home again after. If exhibiting, make sure you have room
to take back more than you brought with you.
For more ideas on display items, give our sales team a call on 020 8946 3979. They are standing by to help you. If you already know what you want, feel free to
buy online, by fax or email – email@example.com.
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Happy New Year and some suggestions for business resolutions for you
As we welcome in the New Year, a lot of us will make resolutions for ourselves.
A lot of these will soon be broken, but what about making some business resolutions – and sticking to them.
Aimed at retailers, these suggestions are generally designed to help reach the ultimate business goal – increase sales, reduce expenses and improve profits.
Make sure you work out your markup and markdowns on products carefully. Once prices have been set, make sure staff are fully
aware of how you price products and that they check the shelves/tags accordingly. Simple pricing mistakes can cost retailers quite
a lot of money over a year. Use
to help clearly show price tags.
If done well and regularly, simple up-selling to customers can be extremely beneficial to the bottom line.
If your business hasn't already done so, what about investigating multi-channel marketing and/or sales? Have you gone
'online' yet? Even if you don't sell your products online, customers like being able to research what they can buy
and from where from the comfort of home or office.
Offering new and exciting products is just one way of getting customers to return to your shop.
When you add new products, or expand the lines you already offer, bear in mind that you want items
that there is an existing demand for and that it's something you and your staff will enjoy learning
about and selling.
If you haven't already, set your mind to developing a customer-friendly policy and train
employees to provide fantastic customer service. You want to create and cultivate customer loyalty.
We're not necessarily talking about large or drastic measures here. But there may be
relatively simple steps you could take to lower your operating expenses. Take a look around your
shop. Do you use equipment that it would be more cost-efficient to buy rather than lease? If it's
something you've not investigated before, you may find other ways too. Why not ask your staff for
Get Out And About
Think about visiting a trade show or exhibition. Developed to give retail owners, buyers and
managers the chance to meet suppliers, existing and new, conduct business meetings, network and source
new products, you'll be surprised what you might find.
We all know that advertising can be expensive, but it's a worthwhile investment and doesn't have to
involve thousands of pounds. Simple leafleting the local area might draw in business or you could set up
a display of promotional leaflets in store. See our range of
If you're planning a
marketing campaign for a particular product line, don't forget some
poster holders to help promote it in-store.
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How to Select Poster Holders – A Rough ESP Guide!
Ok, not so much rough, but definitely a simple guide to selecting
Whatever you need them for, a retail display, an announcement, company information, advertising etc, posters are a time honoured attention grabber!
Posters have been around for hundreds of years – used to inform people, persuade them or even to try and deter them from doing something.
Whatever the intention, they were used to stimulate a response in people. They did then and they still do now.
acrylic poster holders
are cost effective and provide a quality and versatile way to display a large variety of promotional material. With a large range of sizes and freestanding,
wall mounted or hanging options available they can be used in a variety of situations to ensure the prominent display of posters, leaflets and other literature,
even at point of sale. They are ideal for placement in offices, retail stores, college campuses, theatres or cinemas and are a smart and economical choice.
For those who need to update and change posters frequently,
save time and effort. Ideal for use in banks, offices, shops, travel agencies and even estate agents, these aluminium poster frames from Essential Sales Products
make a dramatic focal point where ever they are. Each edge of the poster display snaps open so you can easily insert and replace your posters, without having
to remove the frame from the wall. A protective PVC cover keeps your posters looking good and a range of sizes, some tamper resistant, means that you'll
be sure to find one that meets your requirements.
For a truly stunning poster display,
can certainly meet, if not exceed, expectations. All made in the UK, the ESP range includes
ceiling to floor poster kits
wallmounting poster kits.
Versatile and dynamic, these poster holders are fabulous for advertising promotions and products. Contemporary, these stylish poster frames attract
attention, whether they are used in a hotel, shopping centre, retail store, estate agent or a travel agent. High impact, posters can be easily changed in the acrylic poster pockets.
Purchasing the right poster holders to mount on your walls or stand in your shop can save you time and money in the long run. Familiarising yourself with the
different types of poster display frames that are available is key to making the best choice for your company. Research and understand what types will work within your
company's limitations – space, cost, size, design – and you are more likely to choose the right poster holder for your needs.
Why not start by taking a look at the full range of
from Essential Sales Products? From PVC to aluminium, freestanding to wall mounted, there's plenty of choice. If you can't find what you're looking for, try calling
our friendly sales team on: 020 8946 3979. They'll be happy to help you.
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Seasons Greetings from Essential Sales Products
Well, Christmas is almost here... Are you ready? Here at Essential Sales Products we
are beginning to organise ourselves – we have some decorations up and some of us have even finished
our Christmas shopping! Therefore it seems like a good time to wish all of our customers, old and
new, a very merry Christmas and a happy New Year. Let us all hope that next year the recession truly
begins to lift and that 2012 will be a prosperous year for everyone!
We look forward to continuing to
serve you and supply your point of sale products in the New Year and would like to thank you for your
support and business throughout the last.
We are looking forward to a short break over the Christmas period, but don't worry, you can continue
to order via our secure website, both mobile and here on the main site. We will process your
order on our return. See our entire range of
Point of Sale
items online to make your selection.
We will be back at 9am on the 3rd January when you'll be able to
call our helpful sales team for help or advise with any specific POS queries you might have.
Just call: 020 8946 3979.
ESP will be closing at 3pm on Wednesday 21st December and we will re-open at 9am on the 3rd January.
The latest time for pre-Christmas orders is noon on 21st December for next day delivery. Remember
that ESP has one of the largest stocks of point of sale accessories anywhere in the country, so if you want
it delivered quickly, from
items, just give us a call, send us an email or order quickly and securely online.
Have a fantastic holiday everyone. See you in the New Year!
Best wishes from all at ESP.
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TIPS FOR NEW YEAR RETAIL SUCCESS
It's hardly surprising that without customers, no business would be able to survive –
whatever the state of the economy. So it's hard to learn just how easy it is for retailers
to accidentally put customers off. However, by concentrating on what not to do whilst building your
business, you can lay good foundations for future growth.
Poor customer service
No matter how hard you and your staff try, there will always be the odd customer or two
that you cannot and will not please. It's difficult, but with some simple customer service tips you
can diffuse a situation and possibly even save the customer and the sale.
Stay calm – it's not personal.
Let the customer explain the problem. Listen. Be interested. This will usually allow the customer to
calm down to discuss the issue in a more positive manner.
Apologise – even if you don't agree with the complaint.
Put the problem right. Do all that you can to accommodate the customer within store policy.
Follow up – make sure the problem is resolved.
If you said you would call them to keep them notified of the progression of their complaint, then
make sure that you do. If you don't know the outcome yet, still call when you promised to.
Learn from mistakes
Dealing with unpleasant customers should be a learning experience. Some customers cannot be
pleased, but everything you can correct about a situation will help in the future. Keep improving
areas that you can control.
Incorrect product pricing
It's important to get your pricing strategy right. Consider the current market, distribution channels
and your competition. People will go elsewhere if they consider you too expensive or if they think they
get poor value for money from you.
Lack of competitive knowledge
Knowing your competition can be helpful for planning your marketing strategies, pricing and other
strategic retail plans. Find your competitive edge, or USP (unique selling point) by tracking what
your competition does. Research the following, it'll help you define your business:
- How many competitors do you have in your location?
- Where are your competitors based?
- What are their weaknesses and strengths?
- Can you find their annual sales?
- What is their product line
- What price structure do they use?
- How do their products compare to yours: quality, appearance, etc.
- What marketing activities do they employ?
- Where do they source their products?
- Are they expanding or cutting back?
- Do they do anything better than you?
Don't turn off your customers. Some tips include:
Even if facilities are not generally open for public use, keep them clean and well
stocked with soap and the necessary paper products. There are always times when you may have
to grant a customer access.
Playing music helps to create an atmosphere for shoppers. However, if it's too loud or
inappropriate, it can work against you. For example, resist playing Christmas music too early
in the run up.
It might sound obvious, but if you have a clothing outlet, then make sure changing areas are
tidy and neat. This not only improves appearance, it also helps towards loss prevention.
Dirty or stained floors.
Accidents do happen, but seeing the results puts people off. Sweeping and mopping should be carried
out regularly. Replace stained portions of carpet where possible.
Organise checkout counters.
A disorganised counter can lead to theft and it's also off putting to customers whilst they pay.
to keep papers in order and to hand for staff and customers or
business card holders
if you want to encourage people to take up a 'store card' or 'loyalty card' with you.
No product knowledge
Make sure you and your staff have a good understanding of what you sell. Customers will shop
where they can receive 'expert advice', sometimes even if it's more expensive than elsewhere.
Knowing a product boosts sales staff's enthusiasm and it's easier to sell something you truly believe in.
Good use of point of sale products can help any shop, selling any goods.
make effective window displays of posters and once inside the store,
clearly direct customers to the area that they need. See the Essential Sales Products range of
items for more inspiration.
Place your order online, or call our sales team on: 020 8946 3979 if you have any questions or
need more information. We're always happy to help.
Alternatively, you can email your queries to: firstname.lastname@example.org. We'll get back to you asap!
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WE'RE BACKING BRITAIN, ARE YOU?
The BBC has recently asked 'Buy British: Why isn't there a new campaign?'.
It's something we at Essential Sales Products have been promoting and actively pursuing and hope that more
businesses back the initiative.
Earlier this year we redesigned our website and incorporated the Union Flag to feature prominently.
This was to bring attention to the fact that even more of the point of sale products in our range are made here
in the UK; with many others being made in the EU.
Let's not be too biased about this, we're not saying you shouldn't buy from a free, global market.
We're just doing our bit to remind everyone that the UK manufactures goods and develops fantastic products
and we should celebrate, promote and support that and not feed the myth that the UK no longer makes anything.
We want everyone to consider investing positively in the UK.
There are, of course, other reasons why we promote the sale of UK products:
- Security of supply – we are not affected by long shipping delays and so can get goods quickly.
- Environmental – lowering the carbon footprint of products by reducing the distance they have to travel for us to have them in stock.
- Future prosperity and opportunities for employment for the next generations.
- Maintaining the supply of high quality goods that you expect from Essential Sales Products.
- We know that British and EU Countries support ethical production, fair wages and decent working conditions.
Look out for the flag symbols next to our products to find out if you are supporting British or
neighbouring EU industry. Help us to help you to 'keep it local'.
See the ESP
to display and dispense your company information or view our
for a wide range of British poster and menu holders.
Don't forget our
Shelf Barkers, Extrusions and Management
Plinths and Cubes
Steps and Stands
for high quality UK and EU manufactured products.
We are proud to be doing our bit to support British industry. If you want to place an order or
have any questions regarding products, you can call us on: 020 8946 3979 or
email us: email@example.com, or buy safely and securely online.
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ONLINE Vs OFFLINE
We all want to improve sales, we all want to increase custom and we all want to provide better service.
I bet nearly all of you that read this use the internet to buy things online and make purchases in stores but
what makes us choose one over the other?
Shopping online is undeniably convenient. You don't have to get in the car, drive, park and then actually
get to the shop that you want. So, what can 'traditional' retailers offer consumers to keep them coming back?
The same convenience, but in a different form. Get to know your customers, have the information that they will
need readily to hand. Recognise them and give good service. This all improves the shopper's experience and helps
to keep them coming back to you. If you sell clothing, consumers come to you, rather than order online, because
they can try goods on without needing to order two sizes and return one via the mail. If you sell cosmetics, it's
convenient to actually see the product before buying it – is it definitely the right colour or container size?
If it's electrical equipment, they might want some advice before choosing which model of item to buy.
Is all of this enough though? More and more retailers are employing interactive displays to lure people
in and store design is being transformed. For some larger retailers shops are becoming advertisements for
consumers to walk around, smell and touch product, but then buy online.
There is no easy answer to my initial question. Why we choose online shopping over offline is usually dependent on
a mix of factors present at the time, or point of sale. For example, if people are not in a hurry for their goods and
don't mind waiting for 'shipping' time, they might buy online and hope they can find a cheaper deal. If you need the item
today or tomorrow, you will have to go to store and possibly pay the RRP. If consumers are housebound, then the internet is
an open doorway for them to access goods and services and they may not mind waiting for delivery.
All retailers can do is to make sure they are doing as much as they can with the design of their store. Make sure
posters are clean, clearly visible and attractive –
can help with this. Try going for something clever, eye-catching and novel to see what the results are. Lead customers
into the store with them. Good use of
will also help people to pick out what they are either looking for, or if you're really good, items they didn't realise they
even needed! Make sure the layout of the store lets people in and out easily. Be accessible. Train your staff to be
knowledgeable about the goods that you sell so advise and a more personal service can be given.
Take a look around the range of point of sale accessories from Essential Sales Products here online. We have lots of items
to choose from that can help any retailer show off their stock. You just need to throw in a little imagination, lighting
and staging and you've got innovative, eye-catching displays! Place your order online here or call our helpful sales
team on: 020 8946 3979.
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KEEPING UP WITH POINT OF SALE
Make sure that you continue to check the Essential Sales Products website to keep up to date with
the latest products in our point of sale range. It's the best place to see the items, information and
pricing, no matter what time of day or night it is!
Of course, if you're on the move you can use our mobile site
to gain access to all the information from your phone.
Either way, you'll find the entire range of POS accessories at your fingertips. You can conveniently
search for items and if you register with us (just click on the “register” link below the Checkout
button at the top right of our site) you will have the added benefit of our quick on-line ordering.
Of course, for those of you that would still like to call us, either because that's the
way you like to order or if you have any questions about the products, you can of course speak to our
friendly customer service team. Just call on: 020 8946 3979.
Our website is updated with new products and pricing as soon as we have the details and stock for you.
This, together with the fluctuating costs of raw materials (and therefore finished products), means
that we have decided not to produce a printed catalogue for the forthcoming year. It
would date quickly and you may miss out on new additions to the range!
Don't forget if you order online there is no minimum order value
(it's £50 if you're ordering over the phone) and you'll enjoy a £2 reduction on the
packing and carriage charges. Need next day delivery? No problem. Order by 3pm and we can usually
deliver the next day, simply tick the next day option for delivery before checking out your basket.
So why not take a look at our ranges of
retail display items.
ESP also has stunning
ideas to help gems sparkle. In fact, you'll be spoilt for choice in point of sale products!
If there's anything you'd like to contact us about, please call or email firstname.lastname@example.org
contact us through the website. We look forward to hearing from you.
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Have you got your Christmas POS ready?
Are you ready for the rush? Is your retail business lucky enough to have several 'rush' periods a year?
Bookshops might experience three or more busy periods a year, when students start college, Christmas, exam
revision time. Or perhaps you stock sports items and notice that sales of tennis racquets go up during
Wimbledon, or cricket bats become popular after a big test! Anyway, if you do, you'll know just how
important it is to be ready.
No matter what retail segment you fall into, everyone has periods of peak sales. For some retailers these
times can be stressful and if they are unprepared, disastrous. So, what to do?
Tidy and clean up
Tidy stock areas and get your goods inward ready to receive extra, seasonal merchandise.
Before it gets busy, make sure you've carried out any maintenance so your store is looking its best.
Take this opportunity to replace, repair or refinish fixtures. Check
Prongs for pegboards and slatwall displays.
You might even want to get some seasonal
organised to draw consumer's eyes to specific items. Get floors cleaned and polished and carpets cleaned
and don't forget to make sure all store lights are working.
Make sure your store has lots of bags, cash register paper and ribbons, supplies for credit card printers
etc. Don't forget gift wrap and
Gift Wrap/Wrapping Paper Stands
to display it all in. Check your stock levels and reorder items that are impulse buys and anything else that
you know sell well for you. Make sure you have your cash requirements sorted for the tills.
Make sure you have enough staff to cover the busy season. Give yourself time to train any new,
Remind staff that to create a positive atmosphere and pleasant consumer experience, they should be relaxed,
polite and prepared to deal with any difficult situation. Consumers may already be feeling stressed by finances,
shopping and everything else that they have to organise, your staff should not add to consumer's stress by
showing stress themselves.
To help your staff, make sure they receive their regular breaks to get away from the rush. Ten-fifteen
minutes away from the shop floor can renew a salesperson. You might even want to organise a staff party for
after the busy period to reward their had work.
After it's all over
There's bound to be a number of returns immediately after the rush. The law of averages says that the
more you sell, the more returns you are likely to receive. If you have the room in-store, you might want
to consider setting up a specific area with dedicated staff to deal with just returns/exchanges. That
leaves other staff free to deal with purchasing customers. Some well placed
will direct customers to the area.
Now you can relax and evaluate and measure the sales performance of the business. What worked and what
didn't? How did the staff do? Finally, start planning for the next busy period!
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LESS THAN ONE YEAR TO GO – OLYMPICS 2012
It was all in the news last week, again. And with good reason. The 2012 Olympics are now less than a year
away and plans should be in our heads, if not on paper, on how to maximise sales and opportunities from this
Not only is there expected to be a huge influx of overseas visitors to the UK, but a survey carried
out by PricewaterhouseCoopers, suggests that over 10 million adults in the UK are planning to alter
their holiday plans next summer as a result of the Games.
Almost 3.9 million are planning to stay in the UK specifically because of the Games and a similar
number is planning to go on holiday in order to avoid them. The remainder are apparently planning to
alter the timing of their summer holiday.
Visit Britain is using the opportunity to emphasise how tourism can benefit from the exposure of the
Olympics which will include an estimated global TV audience of around four billion people.
So, with all eyes on the UK, what should we all start to consider?
Firstly, what type of a business do you have and where are you based? The 2012 Olympics isn't
just about London. There are many venues around the UK, are you near one? From retailers and food
outlets, to those offering guest accommodation, many businesses can benefit from the expected increase in
trade. Start making plans now to ensure you have enough stock, publicity and 'your house' generally in order.
Perhaps you are lucky enough to have a café, restaurant or fast food outlet near an Olympic venue.
In which case, you might want to make sure your point of sale items are ready. Essential Sales Products
can help you with a variety of
to display your fare to customers and passersby.
If you have a retail business on a major route to one of the venues, then make sure all your POS is ready.
Leaflet Holders or leaflet dispensers, to
there's a wide range of items to bring your shelves and products to life! Also, don't forget about
stock levels when ordering on the run-up to next year's event. Don't leave it until the last minute,
because you can guarantee that others won't have and you may find certain things hard to get hold of.
Drinks, snacks, confectionery and anything else commonly used on a 'day out' will be required.
And what about accommodation providers? From B&Bs, guest houses, hotels – large and small – anyone
travelling for an event (whether they are from abroad or just not local enough to make the trip in
one day), will be looking for somewhere to stay. Start your marketing and promotions now.
Perhaps you already have, but what about checking your leaflet displays? Have you got
to keep them ready and tidy for visitors? What about
And don't forget some acrylic
Business Card Holders
for those that want to repeat their stay with you at a later date.
There's so much to think about with the Olympics, and this doesn't really touch the surface.
However, our friendly sales team are just on the other end of the phone if there's anything you want to
order, but aren't sure about. If, on the other hand, you know what you need, you can either order it
online via our secure website, or by email – email@example.com
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VERSATILE AND STRONG – LIGHTWEIGHT AND EASY TO TRAVEL
Here's a question for you all? What's versatile, strong and ultimately recyclable?
Do I hear 'cardboard'? Well, I should, because it is. It's used extensively in packaging as it
is light and robust and it's partly for that reason that ESP use it for our
Freestanding Cardboard Leaflet Dispenser.
Supplied flat, these excellent leaflet holders come in a range of four sizes: 1/3 A4, A4, A5 and A6.
They are ideal for use when using a travelling display, at exhibitions or trade shows, or as they are low
cost, if you want to leave your information in a nice display somewhere where it may not be under
your control – for example, you might have a reciprocal agreement with another business to give away
each other's information.
The fact that these leaflet dispensers are a natural product is a plus point to those who have the
environment in mind. They are biodegradable and recyclable.
These versatile cardboard dispensers are lightweight, yet robust and can be a real eye-catcher!
Essential Sales Products also offers a screen printing service, so you can brand these leaflet
holders along with acrylic displays if you so wish.
Maximise your sales message and create an impact. Whether they are for use at point of sale, or
elsewhere in a retail display or carrying business information, brand them and use them! If you would
like more information, you can call the ESP sales team on: 020 8946 3979 and we will be happy to help.
You can look through the ESP website for more inspirational display ideas, whether it's
items. With a wide range of stock, most items are available for next day delivery if you order before 3pm.
Order online via our secure website and be assured by our secure basket and payment area, or call us
or email: firstname.lastname@example.org
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HOW DOES YOUR BUSINESS LOOK NOW?
Do you remember how your business looked when you first opened its doors? Was it neat and tidy,
well presented and freshly painted? Here's a challenge for you – take a look at it now.
Whether you run a shop, an office, a salon... it doesn't matter what the business is. What does matter
is how it looks. Does it still look the same?
It's too late for a spring clean now, but it's not too late to straighten things up and get ready to
welcome customers in. Whilst it might seem a daunting task, it isn't really and just a few point of sale
items strategically placed can make the world of difference.
Even in an office or company reception area!
For example, if your business isn't in retail but you still have customers coming in and out (maybe through
a reception area), you could make good use of
to liven up bare walls and show off products
If you have room,
can be used to display brochures, leaflets and other useful company information.
You could use the area to promote lesser known services or 'up sell' through the information that you
provide. Don't forget to keep your reception area in particular clean. Make sure doors (especially
if glass) are clean, windows and any glass cabinets should also be free from dirt and finger marks.
This last point also goes for retail businesses. The door and checkout area is the last place customers
see and therefore will be foremost in their minds. Keep point of sale areas neat and orderly. It's very
noticeable to customers as they make their payments if till areas are messy.
If you want to have information available to be picked up, consider using a counter top
or leaflet dispenser to keep it neat and tidy.
The sales floor is also important for retailers. By straightening and filling shelves, not only will
the shop look full and tidy, it will also help to deter thieves (shoplifters often open packages and
discard the wrapping as soon as they can - that could be on an empty shelf.
By removing the space it will take the shoplifter that little bit longer, hopefully long enough to
be caught). Whilst organising shelves you should check signs and replace any missing tags, labels or
signs. Make sure you have plenty of
to hand for this task. Stock up on
hang tabs and hang strips
Don't forget to dust as you go and finally, sweep all floors, vacuum carpets and floor mats and mop
Essential Sales Products can help you with all these POS items and more. Give our sales team a call
now: 020 8946 3979 or order online today.
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We've gone mobile!
It doesn't seem that long ago that I was marvelling at having a mobile phone in my pocket to allow
me to make and take calls 'on the go' (it was 1997 for me).
Now, we expect to be able to do so much more with our phones. They carry our music, games, books and
provide access to the internet. Not just for social purposes, we can access mobile websites to find the
information that we need, when we need it, pretty much wherever we are!
So, why not visit: www.esppos.com/mobile
from your phone? You will find the entire Essential Sales Products'
catalogue of POS accessories available at your fingertips on our specially designed mobile web site.
Aimed at providing you with even more accessibility to our products when and where it's convenient for you.
Of course, you can still contact us by phone, email or fax if you'd rather. T: 020 8946 3979
E: email@example.com F: 020 8879 7465
Give us try, browse and buy with ease from your mobile phone, iPad or tablet PC. Optimised for mobile
usage the site is quick to load and doesn't keep you waiting, a bit like ESP all round really –
remember, order by 3pm and most products are available for next day delivery!
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HAS YOUR BUSINESS HIT THE CASHPOT?
At the end of June 2011 it was reported that credit card use fell last year as people used cash and
debit cards to avoid borrowing. The British Retail Consortium(BRC) says that transactions with credit
cards dropped by almost 13%.
If your business accepts credit card payment then this figure is probably good news as this type of
payment is the most expensive for retailers to process. In 2010 credit cards were used in 10% of transactions,
but amounted to over 44% of the processing costs.
It seems to be a win win situation. By consumers not using credit cards for payment they are helping
retailers to keep costs down and by not spending money they don't have, consumers are not storing up debt
and possible hardship for themselves for later. Cash is also the quickest way to pay. It's got to be
encouraging news for all.
Meanwhile, don't forget point of sale accessories can encourage your customers to spend their cash with you.
or leaflet dispensers,
all have their part to play in promoting goods on sale. Draw attention to your displays and help make your stock
fly off the shelves.
If you need any help or advice, please remember to give our friendly and helpful sales team a call: 020 8946 3979.
Alternatively, if you know what you want or need to give your shelves the edge, place your order online here via the
Essential Sales Products secure website.
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Back to School with Essential Sales Products
The school holidays are halfway through for most pupils. Is that a cry of 'hooray' from parents and
'oh no' from commuters who have got used to having much quieter roads, trains and buses during the morning
Well, whatever your perspective, if you are a retailer you need to make the most of your sales time now
to move your school-based stock – whether it's stationery items, shoes or clothing, bags or sports equipment.
There's a huge number of new starters going up to secondary school as well as those just starting infant and
junior schools. They all need new uniform and general 'kit' to get them under way in their new school.
We also mustn't forget those that have just outgrown or worn out their existing belongings and need to replace
them. It's a huge market opportunity.
So, why not use some acrylic
items to gain the attention of your customers? Simple but effective in getting products noticed, these point
of sale display systems are great for attracting shoppers and gaining their interest. Once that's done,
you're half way to making the sale!
Powerful and low cost, acrylic
steps and stands,
plinths and cubes
are easy to use and place simply in a window display to show off any number of items. Placing them
strategically using height, materials, colours, sales messages, lighting and the all important goods is
imperative. Of course, they are not limited to window displays. They are equally as effective on a
display table or large counter area.
can also be placed at your sales point to remind customers of other important items they might still need to
'Don't forget to pick up..'-type messages, or if you have the room, the items are small enough and lend
themselves to being placed at the counter, then do so. High impact and attractive propositions at till points
are very successful in the retail environment, so why not use the technique?
You might also consider taking the time to research your local schools and find out any particular equipment
requirements they might have for pupils. And of course, ensure you have enough stock. That way you can
become a useful resource for parents as they will know they will be buying the correct calculator,
hand writing pens, sports mouth guard etc. for their child.
This is also a good way of increasing repeat purchases and increasing customer loyalty.
If you need any help or advice on point of sale acrylic retail displays, feel free to give our sales
team a call on: 020 8946 3979. If you know what items you want for your business, you can phone your
order through, email us: firstname.lastname@example.org, or place your order online here through our secure website.
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A BOARDS AND PAVEMENT SIGNS
Summer is here and therefore more of us should be out and about enjoying the good weather
(all right, we know, there's been a fair bit of rain lately, but before that it's been generally good).
Under these circumstances Essential Sales Products advocates the use of
or Pavement Signs in order to catch the eye of passers by.
Frames/Pavement Boards are ideal for almost any business. They can be placed outside pubs and restaurants and
can be used to advertise 'specials' or events, and similarly shops can use them to promote a sale or push a particular
seasonal product range. Other businesses, garden centres, hair dressers, beauty salons, florists, travel agents,
estate agents etc can also use them to advertise special offers, packages and last minute deals.
They make a great investment that can be re-used time and time again. Our
Aluminium Freestanding A Board
is double-sided with snap frames to allow for an easy change of posters and it has rustproof metal backing covers and a
PVC poster cover to keep everything protected against the unpredictable and sometimes inclement British summer!
Before you start putting out pavement signs think about where you will put them first and site them responsibly
and considerately. You may have to contact your local authority to see if they have any permissions that must be
sought and obtained first, the conditions given when this is granted may give you some good ideas about what else to
consider about placing the A Board, but if not, here some good pointers.
Make sure your signs are not obstructing any view of roads or turnings, for drivers. They must also not obscure
any other road signs in the vicinity. Think about where the majority of people walk on the pavement outside your
business. Yes, you want to attract attention, but you don't want people walking into the signs and hurting themselves.
With this in mind, please pay special attention on behalf of the visually impaired. Does the pavement have a
particularly narrow spot to avoid? Think about those with push chairs, wheel chairs or motorised scooters.
Can they safely pass?
Boards (or A Frames) are a fantastic tool for many businesses and can be used with great effect. Make sure you
get the most out of yours. For more information on our
or any point of sale items you need, give us a call. Our friendly sales team are waiting to hear from you on:
020 8946 3979. Alternatively, if you know what you want, you can order safely and securely online.
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A LITTLE BIT OF 'FEEL GOOD FACTOR'?
We've all enjoyed the recent royal wedding, congratulations to Prince William and Catherine,
the Duke and Duchess of Cambridge – it truly was a day for everyone to remember.
And on the 27th April we were advised that the UK economy has grown by 0.5% in the first quarter
of 2011. That has to be good news for everyone – doesn't it?
The official figures hopefully mean that there is less risk of a double-dip recession. The
Office for National Statistics said that manufacturing and services sectors had performed well in
the period and had remained at 1.1% for manufacturing, as per the previous quarter.
However, economists gave a mixed response to the figures. Some believe that the government
must persevere with policies that support growth and help businesses to create jobs and export
The GDP figures showed that the services sector had returned to growth after a reduction
during the bad weather at the end of 2010. The ONS said this had particularly been the case
with hotels and restaurants.
The low growth rate could reduce the risk of an early interest rate rise by the Bank of England
to combat inflation, currently at 4%. It will be interesting to see what happens in the coming
months when the next GDP figures arrive – these may have been negatively affected by the royal
wedding and two back-to-back bank holiday weekends, which will reduce production.
Conversely, retail sales may rise as a result and recent retail figures suggest that small,
independent retailers are doing better than their bigger rivals.
If you are a restaurant or hotel, large or small, you may wish to invest in some new POS
items to encourage sales further. How about some
Essential Sales Products have a range to suit most needs. Alternatively, you could employ some
Versatile Card Holders
to display menus, 'specials' lists or other items you wish to promote.
For the independent retailers out there, or indeed larger groups, Essential Sales Products is
pleased to offer a large range of
plinths and cubes,
hang tabs and hang strips.
Have a browse around our secure website for inspiration. You can safely place your order over
the site, or call our friendly sales team if you have any questions or prefer to place your order
in that way: 020 8946 3979. Remember, most of our items can be delivered the next day if you order
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TWITTER – COME AND TWEET ALONG WITH ESP - @unit39
Almost everyone has heard of Twitter, if only because of that Twitter scandal and super injunctions.
However, do you use Twitter, do you really know what Twitter is for?
Twitter is a network of information and millions of individuals and businesses use it to both find
and share information. Messages are up to 140 characters long – the secret is to keep it short and sweet.
The messages – or Tweets – are public and anyone who's interested in them can read them. Generally,
when you know an individual or company, you choose to 'follow' them. You will then receive every one of
At Essential Sales Products, we have decided to share our information with our customers and Followers
via Twitter. You can quickly and easily get news information from us and details of end of line offers.
You can even Tweet us back a reply if you want!
Join Twitter today – www.twitter.com. You can choose to follow ESP by looking for Who To Follow and
typing in @unit39 once you've created your account. You may wish to receive our tweets via text message
to your phone if that's more convenient. If you click the phone icon next to the Following button on our
profile on Twitter.com, you will receive our Tweets on your phone. Alternatively, many internet enabled
mobile phones can link to the mobile Twitter site. Choose what is most convenient for you.
Come join the Twitter generation with Essential Sales Products and be among the first to hear all our
news and special offers. Of course, don't forget to give us a call to place any orders that you might
have, we'd still love to hear from you in person! Our sales team are waiting on: 020 8946 3979.
Or, you can place your order for point of sale items safely and securely online here.
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STRATEGIES TO HELP PROMOTION WHEN TIMES ARE HARD
Nobody wants to keep going on about how hard times are, but now the British Chambers of Commerce (BCC)
believes that Britain's economy will grow more slowly this year than has been forecast in official estimates.
This is because of a weak first quarter to the year, the bank holidays and the royal wedding reducing the number
of days worked in April. In spite of this, the BCC has said that it still backs the government's plans to
reduce the deficit, but also called for more to be done to help businesses take up the slack caused by cutbacks
in the public sector.
The BCC now forecasts growth to be 1.3% in 2011 and 2.2% in 2012. Previous predictions were 1.4% and 2.3%,
whilst the government's Office for Budget Responsibility expects growth of 1.7% this year and 2.5% for 2012.
The economy is struggling to grow. Manufacturing is thought to be slowing and services and construction are
finding it hard to build momentum. So what can we all do to try and sustain and build our businesses in these
difficult circumstances? Well, you can try business promotion and we've got some low-cost suggestions for you.
- Try and spend an hour a day on business promotion, getting the word out there won't happen by itself
and once started, you have to keep up the momentum so you are not wasting your efforts.
- Use every piece of paper, or electronic document, that leaves your business as a business promotion opportunity.
Make sure you include your business name, logo and contact information. If you have a web address, then use that too.
This includes faxes, invoices, emails – everything! If you've won any awards, make sure you let people know.
This includes the information that you might leave for customers at payment areas, trade counters etc.
or dispensers can help here, or a simple
Freestanding Poster Holder
- Send out press releases. If you've got something newsworthy (such as winning an industry or business award),
then use that information in an informative and engaging way to interest people. Has your business grown recently,
do you have a new product or range? Have you or your staff been involved in a charity event? These are all news
items suitable for local press, business press and the internet.
- Reciprocal marketing agreements. If you are sending out brochures or leaflets, you could include a leaflet for
another non-competitive business that agrees to do the same for you. This will enable you to reach a new source of
potential customers or clients. If you have a shop window, you could both include a poster or two for each other.
Essential Sales Products can offer a variety of
to help. Try and choose a complementary business to your own.
- On the go promotion. Magnetic signs from a local company should not be too expensive. When you go out in your car,
particularly during the day, fit them to your vehicle. Lots of people will see you whilst your driving –
especially in high volume traffic areas where it tends to move slowly! Don't forget to include a telephone number and
web address if you can.
Essential Sales Products isn't just about point of sale items. Take the time to look round our website and see what
we've got that could help your business. You might be surprised. When you're ready to order, you can call our helpful
sales team on 020 8946 3979 or you can order safely and securely online.
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VISUAL MERCHANDISING – LET'S NOT FORGET!
We know we've spoken about visual merchandising in the past, however, it is an area worth
If your shop or premises has at least one store-front window, then you are lucky to have one
of the most proven, and inexpensive, forms of advertising at your fingertips!
Essential Sales Products can help you to make the most of whatever you have. Our range of
will have your creative juices flowing.
Some retailers located in shopping complexes or similar structures, may lack windows. There is
still hope! We are sure you will still find many places throughout your retail area to build
eye-catching displays. Watch the flow of traffic in your shop.
Where are the areas that are naturally a focal point for customers?
You can of course hire professional visual merchandising companies or individuals to dress your
windows, and this is of course a good investment. However, if you are concerned about saving money,
then the following tips are designed to help you create an attractive display of your own.
1. Display Tool Box
Put together a a visual display tool box to keep to hand. This will save you time once you start
preparing your display. Useful items to stock it with include:
2. Plan your display
It may sound obvious, but take some time to decide what it is you are trying to accomplish.
Give yourself a budget and determine a theme. Try and sketch your display ideas first.
Create your display tool box, gather together the merchandise you want to promote and any props
you want to use.
Make sure everything in your display area is clean before you start – windows, material and
racks. It may be easier if you begin building the display after hours when you will not be disturbed.
3. Basic elements of an effective display
- Size of objects – place the largest into the display first
- Balance – go for an asymmetrical display rather than symmetrical
- Colour – use to set the mood
- Lighting – can bring a display to life. Use to pick out a focal point if you can
- Focal point – choose an area where your products, props and background come together
- Simplicity – sometimes, less is more. Know when to stop and don't be tempted to add too many items
Add signage when you have finished creating your display. Prices/offer information.
5. Begin Visual Merchandising file.
Take photos of your work and keep a record of the product sales during the display's
existence, this way you'll learn what works for your customers and what doesn't. Don't
repeat the same mistakes.
Like most aspects of retailing, creating an attractive display takes skill and trial and error!
As your stock changes, so will your ideas for visual displays.
Keep developing eye-catching and innovative ways to make your store profitable. This is one
relatively low-cost way increasing footfall.
Essential Sales Products offers many point of sale items that will aide your sales figures.
Call our friendly sales team now on: 020 8946 3979 to see how we many help.
You can of course, order securely online from this website.
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WHAT ABOUT A CAPTIVE AUDIENCE? USE POS AIDS TO HELP INCREASE SALES
You might think that having a captive audience is a 'sure thing' as far as sales go, but is that true?
In the past airport retail sales were growing more slowly than the spending of in- and outbound air
travellers. It could be that airports were not exciting travellers enough to entice them to spend their
money although retail offers continue to become more intelligent with wider product ranges, better
merchandising and better service levels to actively sell products.
Consumers here are thought to be older and more affluent. Due to low-cost airlines people are
flying more and thereby spending more time in airports. Also, since 09/11, travellers have to spend
longer in the airport each time they fly. However, this doesn't mean to say that people will be spending
Economic uncertainty and the high cost of fuel mean that ticket prices and surcharges have increased.
This may mean that travellers are watching their purse strings and decide to not buy things at the airport.
If you are a retailer with stores in departure lounge areas, you might want to consider what you sell
in these stores if you are not already 'tailoring' it to your 'captive consumers'. For example, do you
sell food and drink, or toiletries? How many travellers may have lost drink and toiletries at security due
to liquid restrictions? Especially where low-cost airlines are involved, lots of travellers carry on their
own food and drink in order to get round limited and sometimes expensive on-board options. Just like any
items can help draw attention to goods. Whether you are selling snacks and sandwiches or sushi,
provide all the sales information your customers need and
will draw people's eye to items you really want to promote.
Hang Tabs and Hang Strips
or hang strips are great for displaying small packets of snacks close to related food items.
Don't forget, these are not just for food and drink. Point of sale displays are useful tools for any
products. No matter how high- or low-end they might be. Have a thorough look around the Essential Sales
Products' website for more ideas. You're sure to find something your displays could use!
If you are a service provider; beauty therapist, hair dresser, masseuse, or even a financial advisor
(perhaps you could offer to book appointments to discuss people's finances when they return from their trip),
how about considering setting up within air-side areas? Growing pressure on infrastructure and delays mean
that travellers are sometimes 'trapped' for longer than they were expecting and they may relish the idea of
having their hair or nails done whilst they wait, never mind the opportunity of a massage to help them to
Don't forget to give out leaflets with all the details. If possible, why not hand them out at check in
queues? That way, if passengers need to book, they could do so then for after they get through security.
Make sure you keep yourself abreast of any long queues or delays at check-in/security so you can advise
customers of how long they need to leave until their appointment. Keep your times to a minimum, so you are
not holding people up for their flights. For example, if offering manicures with polish, make sure there
is enough dry time, and don't offer to do gel nails or anything that may take too long. Same with massages.
Don't offer a 'full body' massage. Keep it to half hour 'back and neck' or 'head', for example.
Keep to your appointment times to avoid disappointment.
Make sure you display your signs clearly.
are a great tool and the information they contain can be easily updated and changed.
look very professional, yet are still easy to fix and you can update the posters they hold quickly and simply.
Of course, all airports are different and have different passenger types and retail availability. Do your
research before pitching your ideas!
If you want to find out more about any of the Essential Sales Products items, you can call our friendly
sales team on: 020 8946 3979 or email us: email@example.com. Of course, if you know what you want,
simply order online using our secure shopping basket.
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POS DELIGHT IN FATHER'S DAY
Brace yourselves everyone. Father's Day is coming! All right, we know it's not celebrated on
the same scale as Mother's Day, but it is still a retail opportunity not to be missed - as well as
giving us the opportunity to express our thanks and love for our Dads, of course!
On the 19th June millions of fathers all over the country will be receiving cards and gifts from
children in recognition of the love and support they have given them. By tailoring what you sell
to a particular holiday or occasion, you can introduce a new audience to your business.
Large or small. Essentials Sales Products can help you.
Here are a few sales promotion ideas:-
Vouchers – design a 'masculine' voucher or coupon that can be bought and then redeemed at
your premises. Make sure you display them prominently at point of sale, perhaps in a
Business Card Holder.
These don't have to be expensive plastic cards. A simple printed voucher that a member of staff can
validate with a signature or store stamp would suffice.
Discount for Dads – How about a special discount for Dads that bring their kids with them?
This is ideal for restaurants, pubs and cafes. During the run-up to Father's Day, you could advertise
the offer in your
and strategically place
Acrylic Poster Holders
in bar or payment areas.
Pre-selected gift ideas – let's be honest, most of us struggle with what to buy our Dads
for Father's Day. So, make it easy for customers. If you can provide a great gift at a good price then
you improve your chances of making a good return on investment (which doesn't have to be a great deal.
Mostly time and a little bit of visual merchandising).
Obviously, this item is going to depend on your
usual stock or service offering, but you could consider: Gift Baskets – themes could include sports
(socks, gloves, sports drinks bottles, etc), chocolate (it isn't exclusive to the ladies!),
clothing accessories (ties, socks, cuff links, etc). Or, if you offer a service, you could tailor it for men.
Back massages just for men, hair cuts, insurance offers or will writing for the family man etc.
Don't forget, whatever you decide, to promote your offers.
or A frames, make fabulous pavement signs and window displays are a great idea and can
incorporate product displays with
containing all the details consumers need to draw them inside.
Why not give the Essential Sales Products team a call now on: 020 8946 3979. We can help you with
point of sale items and wider
goods. Or, if you know what you need for your promotion, place your order online here.
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GREEN TIPS FOR SUMMER
Okay, so it's a bit of a play on words, but 'going green' really isn't just another craze or
'flash in the pan'. Consumers are more and more aware of their impact on communities and are developing
a more green way of life. We are nearly all naturally recycling our plastics, glass, paper and garden
waste where possible. Savvy retailers should make sure they are meeting the needs of green shoppers,
and indeed, all businesses can improve their client's perception of them if green issues are important to them.
By implementing sustainable practices, businesses can become more efficient and save money as well. Small
business owners may believe that it isn't worth the investment in time or money, but in actual fact,
every eco-friendly idea that a business adopts can make a huge difference to the planet.
So, where do you start if you want your business to 'go green'? You could start by contacting your
energy provider and ask for an energy audit. This can provide recommendations of ways in which you can
reduce costs. This will be different for everyone and some will be easier to implement than others, but if
you look at your business operations in conjunction, then you may well see processes that should be changed.
The more obvious (and probably easiest), green changes you can make are to reduce, reuse and recycle.
This type of social responsibility is adopted by consumers, clients and businesses alike and can lead to some
positive press for you.
- Recycle paper, plastic,aluminium, ink cartridges.
- Reuse packing materials and cardboard boxes. Customers may like to use boxes in particular to take their goods home in.
- When printing a hard copy of paperwork, print double-sided if you can.
- Reduce paper transactions by going digital for invoices, ordering, bill payments.
- Do away with disposable cups, plates, cutlery in kitchen/break areas. Use permanent items and buy some eco-washing up liquid!
- How about using rechargeable batteries where possible?
- If you are a retailer that sells batteries, you could offer a collection point for consumers to bring dead batteries to for recycling – of course you then have to be responsible for recycling them, but many local authorities have disposal sites.
- Buy energy-efficient electrical equipment when you have to replace items – PCs, printers, microwaves etc.
Don't forget to encourage your staff to buy-in to your ideas. They may have some good ideas themselves on
reducing your businesses carbon footprint. You might like to consider rewarding staff that walk to work, or use
public transport or car share etc.
A Suggestion Box
is always a good idea to collect other people's ideas. Don't forget to check it regularly – buy a
version so you can see when someone has made a contribution.
There are so many ways to become a greener business. If you are a retailer, look into paper bags rather than
plastic, although this is a debate on which the jury is still out. Or how about offering reusable bags at a low
cost to the customer?
Once you've got your sustainable practices in place, don't forget to talk about them! Make an announcement to
customers and staff and you could even let your suppliers know.
could be used to hold an information sheet if you wish to provide one. Or a simple poster display can be an
effective way to make announcements and update information. A
Floorstanding Poster Display Unit
near your point of sale is one way. Or Essential Sales Products has a whole rage of
Poster Holders –
there's bound to be one or two for you. Don't forget to include signage at 'recycling points' whether it's for
staff or customers.
You will notice from our homepage that we are proudly using the Union Flag on our website. This is to
celebrate even more products in our range that are made here in the UK, as well as those made in the EU.
This, of course, not only supports UK and our neighbouring EU businesses, but also reduces a product's air miles!
Give our sales team a call now to place an order: 020 8946 3979, or place your order via our new-look, secure website.
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CREATE A THEATRICAL LEAFLET DISPLAY
If you run a theatre, small or large, you know how important advertising forthcoming
events and shows is and catching audiences for one show whilst they are visiting for
another is key.
Your target audience is already on site and receptive to your point of sale advertising
which may include include brochure holders, literature or leaflet dispensers and poster holders.
An exciting treat, theatre goers look forward to dramas, comedies, musicals, stand-up
routines and all sorts of other performances. Make sure you get your information where people
can pick it up easily.
Wallmounting Leaflet Dispenser Units
are one way of displaying multiple leaflets in a neat and tidy way. With different pocket
variations available you can choose the pocket size you want from 1/3rd A4, A5 and A4 and the
number of pockets you want incorporated in these thermoformed one-piece units, from 6, 9 or 12.
This durable leaflet dispenser can be mounted wherever you want it, near an entrance, next
to the box office, or at the bar area if you are able.
Having already mentioned the box office area, how about using freestanding
Leaflet Holders/Multi Pocket Dispensers
on the counter to promote current shows whilst people are booking or collecting tickets?
Perhaps you have a seasonal show to promote, Easter Special, Summer Extravaganza or
Let's not forget the ceiling too. Space maybe at a premium, but if you use all that you have,
an eye-catching poster can lead your audience on. By using
in conjunction with
ceiling Hangers, Hanging Wires, and/or Ceiling Hooks,
from Essential Sales Products posters can be suspended just about anywhere. In a window area,
around the box office, foyer, the limit is your imagination!
Poster Holder Snap Frames
are great poster holders for wall mounting. These aluminium frames have a snap front opening
mechanism and protective PVC cover to keep your show posters in top condition while your promotion
continues. Available in a variety of sizes, these poster displays also come in a tamper
resistant version for high traffic areas.
Maybe your theatre has other services to offer the public, don't forget you can use any of
the ideas above to promote these to customers, you never know who might be in the audience!
Perhaps you offer restaurant deals for show goers or conference facilities. If your own
theatre can't offer these services 'in-house', perhaps other local businesses can and might
be interested in cross-promotional deals to help both businesses. Keep your mind and business
opportunities open and good luck, break a leg!
For more ideas give Essential Sales Products a call now on 020 8946 3979. Our helpful
sales team are waiting for your call. Alternatively, you can order online here.
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WHY BUY BRITISH FROM ESSENTIAL SALES PRODUCTS?
Here at Essential Sales Products, we are proud to be using the Union Flag on our website -
celebrating the fact that even more of the point of sale products in our range are made here
in the United Kingdom. Many of the others are made in the EU.
You might ask why we are doing this. Well, there are several valid reasons:
- We are proud to be doing our bit to support British industry.
- Environmental – lowering the carbon footprint of products by reducing the distance
they have to travel for us to have them in stock.
- Security of supply – we are not affected by long shipping delays and we can get goods quickly.
- Maintaining the supply of high quality goods that you expect from Essential Sales Products.
- Future prosperity and opportunities for employment for the next generations.
- We know that British and EU Countries support ethical production, fair wages and
decent working conditions.
Globalisation may have helped create opportunities for certain markets, but it also puts pressure on
businesses to outsource and move jobs overseas to cut costs. More goods may be produced, more
efficiently, but at what cost? We've all seen the labour conditions in Third World countries, but have
you thought about the jobs lost here in the UK when manufacturing is outsourced overseas?
Some countries don't have environmental protection laws and manufacturing in these places doesn't always
take the environment into consideration. We should also consider the impact of the CO2 generated by
importing foreign goods to the UK – whether by air or sea.
Look out for the flag symbols next to our products to find out if you are supporting British or
neighbouring EU industry. Help us to help you to 'keep it local'.
Take a look at our
for a wide range of British poster and menu holders or
to display and dispense your company information.
Don't forget our
Shelf Barkers, Extrusions and Management
Plinths and Cubes
Steps and Stands
for high quality UK and EU manufactured products.
If you have any questions, or want to place an order, you can email us: firstname.lastname@example.org,
call us: 020 8946 3979, or buy online.
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TRADE SHOW DISPLAY IDEAS
Trade shows or exhibitions can be daunting for any business, but particularly so for small business owners,
especially if they are a recent start up. Just thinking about what to take to a trade show and how to present
it can set a few nerves on edge. Fear not, Essential Sales Products has some pointers and tips for you.
Consider the specifics of the trade show that you have perhaps already registered for, or are considering
exhibiting at. The organisers of the event should be able to provide details on the type of visitors that
the show will attract and give you a layout of the area you will have to create your display in.
Make sure you know the exact size of the booth or area that you will have. Does it come with it's own display table,
will you have somewhere to hang or display your company's sign, will you have electricity available, etc?
Some 'stands' or 'booths' come with a package of items available so make sure you know what they are, or if
you have 'space only' and have to provide everything yourself.
Now you can begin to decide what to take and how to show off your goods or services to their best advantage.
The following are just a few ideas to get you started.
- If your booth comes complete with a display table, make sure you have a tablecloth to cover it.
This will not only smarten up a plain table, but it is also an excellent opportunity to incorporate your company colours.
If a plain tablecloth is provided, see if you can find a nice table runner in your colours.
- If you have wall space to use, use it well and think, signage. If you have a limited budget, try using
desktop publishing software to create a template of your company name and/or logo. Use the template to make
your own signs from cardboard, foam core, etc.
- If your space allows it, use a
Floorstanding Poster Display Unit
to show either how people can benefit from using your services, or what else consumers can buy from you,
or demonstrate the uses of the products that you have on display. Once again, don't forget to include your
company name and logo where they will be easily visible.
- Now, what about the actual table display? Try to arrange your display items in levels of height or size.
It's obvious now, but not necessarily when you are doing it. Put the larger items at the rear and work down
towards the front. This might not work for you, and you might need
Steps and Stands
to help. These clear acrylic step displays are professional looking and enable same size objects to be clearly
- Make sure you have plenty of trade show giveaways. Business cards, company pens if you have them,
Business Card Holders
are a great way of making these small items easily accessible whilst keeping your display area tidy. As will
that can stand on your display table. If you have the floorspace and need more room for brochures or catalogues,
then perhaps you could use a
Portable Folding Leaflet Stand.
This comes with it's own canvas bag for transportation.
- If your space package includes an electrical outlet to your stand or booth area, then you might like to
produce a PowerPoint presentation to show. A laptop computer will run it nicely during show hours and can be
hired, or borrowed if you're lucky, if you don't already own one. Visitors will find this visually appealing
and the movement created by it will attract their attention.
For more point of sale display ideas and products, why not call the Essential Sales Products sales team?
They will be happy to help you. Call now on: 020 8946 3979. Or, if you know what you want, order online.
It's safe, it's simple and it's quick, so is our delivery!
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NOW IT'S ALL OVER HERE ARE SOME EASTER FACTS
As we know, Easter is a holiday that 'moves', but did you know that it also has two celebrations?
Most years, Western Christian churches and Eastern Orthodox churches celebrate Easter on different dates.
For example, in 2009 Easter was celebrated on 12th April by Western churches and 19th April by Orthodox
churches. This year, however, the two will occur on the same date.
How does this happen? Easter is held on the first Sunday after the first full moon on or after the
vernal equinox. That much is agreed. However, calculating the dates involves an array of ecclesiastical
moons and paschal full moons, the atronomical equinox and the fixed equinox – on top of that, the two
churches use different calendars! Western churches use the Gregorian calendar and Orthodox churches use
the older, Julian calendar. The two churches also vary on the definition of the vernal equinox.
The Eastern Orthodox church always holds Easter after Passover, since the crucifixion and resurrection
of Christ took place after he entered Jerusalem to celebrate Passover. In the Western church, Easter
sometimes falls before Passover.
More secular customs, such as the Easter Bunny and Easter egg hunts, have become part of the
holiday's celebrations and are enjoyed by both Christians and non-Christians alike. Some people ask why
we have Easter eggs – well, an egg is a symbol of new life and at Easter it is used as a symbol of
Jesus' resurrection. The outside of an egg represents the stone outside Jesus' sealed tomb.
Inside the egg is the new life of a baby chick, and so represents Jesus' new life as he rose from death.
In the past, people would decorate hens eggs to give to family, but now chocolate eggs are
generally given. As a Spring festival, other symbols of new life at Easter are lambs and rabbits
Make sure your seasonal retail displays are noticed. Set aside a separate area for your
Easter or other seasonal display whether it's chocolate, books or stuffed toys, people give a
wide range of gifts these days for the holiday. Sign your display with a simple, table-top
Freestanding Poster Holder
and don't forget the gift wrap – held safe and crease-free with a
Wire Gift Wrap Stand.
Essential Sales Products can help with a large range of point of sale items and more! Give us a
call now on: 020 8946 3979 for help and advise. If you already know what you'd like to buy,
order online here at our safe and secure website.
"A Tale of Two Easters." Infoplease.
© 2000–2007 Pearson Education, publishing as Infoplease.
24 Mar. 2011 http://www.infoplease.com/spot/easter1.html
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MORE EASY WAYS TO PEP-UP YOUR MARKETING AND INCREASE AWARENESS
18th April 2011
A continuation of some ideas to make your marketing budget go further.
- If you do business by phone, take orders or make bookings for clients, consider having a
memorable phone number. See what's available. You might be able to find all or part of your
business name in numbers (see a mobile phone to see how this would work – 377368425 =
Essential, for example).
- Hold an open house for clients, suppliers, city or town dignitaries and the relevant trade
and local press.
- Depending on what your business is, an investment in promotional gifts may be a good idea.
Pens, mouse mats and mugs, all with your logo and contact number on, are useful and cost-effective.
You can leave them with clients or customers to be a constant reminder. If you are a financial
adviser, for example, use them when clients come for a consultation to reinforce your 'brand'.
- Think about speaking at a career day at a local senior school.
You are probably already an expert in your field!
- If you have an excess of stock of one or two items, see if you can join them with another,
related item, and package them together for a 'special buy'.
- Keep an eye out for local charity events and donate some goods or your services for an
auction or raffle prize etc.
- Speak to other local businesses. If they are not competitors, you could work together
to offer a package promotion.
- Hold a one day sale on your slowest day of the week. Promote slower moving goods or
'quick turnaround' services (eg. for beauty salons/hairdressers). Use
Freestanding Poster Holders
Freestanding Showcard Holder
on a sales table to draw attention to sales goods, or place the necessary promotional material in
a shop window. You could go all out and use
Ceiling to Floor Poster Kits
to make your printed material really stand out! A variety of pocket sizes means that you can either
print your own with a decent home printer, or have larger posters printed by a print shop.
- Provide extra customer service training for your staff. Nobody wants unhappy customers.
- Create a loyalty programme for existing customers and keep them coming back.
Make sure you promote it and display any necessary leaflets/application forms near your till.
Try using a
to keep everything at hand, on display and tidy.
Always remember that marketing is best as a continuous and co-ordinated effort.
Odd, one-off efforts will not be as effective or measurable as a planned schedule of events.
If you need any point of sale items to help in your efforts, please give our sales team a call
now: 020 8946 3979, or order online today.
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LEAFLET HOLDERS AND BUSINESS CARD HOLDERS CAN PEP-UP YOUR MARKETING AND INCREASE AWARENESS
15th April 2011
It's easy to cut back on your marketing budget when times are difficult. However, here are some
simple, and low-cost ideas to increase awareness of your business.
- Print a brief description of products or services on the reverse of business cards.
- Always have some business cards with you and give them freely.
- Ask permission to leave business cards in places your customers may visit. Provide a low-cost
Business Card Holder
to hold/display them. They are more likely to be placed somewhere prominently and will look neat,
tidy and professional.
- Run a simple competition – 'design a gift certificate', or 'name a product'. Use the entry forms to
collect customers' addresses etc. Use a
to collect the information in at your pay point, or somewhere else prominent. Some boxes have a
message holder incorporated which could be used to hold the entry forms.
- Use your marketing database. If you have a list of customers and add to it with information you
collect and use it. If it's a small, local list, hand deliver leaflets reminding customers of
your products or services. If it's a large list, consider mailing individuals. Most word
processing packages can mail merge, making personalised letters easy. Consider targeting people with
special offers or loss-leaders.
- If you can, write and send newsworthy press releases to both your local and trade press. Announcements
could include significant sales figures, charity events/participation – especially if you can get
all your staff involved, any special customer success stories – don't forget to ask their permission!
- Join you local Chamber of Commerce or join in with Business Link events in your area and network with
other business owners.
- Provide fee t-shirts with your logo on for your staff to wear. If your business if more formal,
then make the clothing item suitable for your needs, i.e. shirts or blouses instead.
- Include customer testimonials in your literature/brochures/leaflets. Display these items where
customers can easily pick them up.
or dispensers can help you with this.
- Host 'special events' after-hours for staff, friends and family, loyal customers. These events might
be a pre-sale opening, or the promotion of a particular service/product.
Essential Sales Products is always there for your business point of sale (POS) needs, just give
us a call: 020 8946 3979. Our friendly sales team is waiting for your call. If you'd rather,
order online here from our secure website.
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LOSS LEADERS, A TIMELESS RETAIL STRATEGY
6th April 2011
Whether selling products or services, loss leaders have been used by larger retailers or
suppliers, for many years. Indeed, offering items with large discounts (usually below their actual cost),
in order to attract customers (especially new ones) into a shop, is a practice that has met with much success.
The idea behind this pricing strategy is of course to have customers buy the loss leader item(s),
as well as others that are not at a reduced price.
Before embarking on a loss leader campaign, you need to think about your business and how it will benefit you.
For example, you might like to consider using this strategy if you have overstocked on one or two particular
items, or if they simply aren't selling. By reducing the price, you will reduce your stock and free up
shelf space for more successful items.
Also, by using this method as a marketing tool, you can help to win new customers and increase return visits.
Shoppers like a bargain and are likely to come back to shop again. If you'd like your shop to be known for
having low prices then using loss leaders will help to build that association with customers. Remember that
customers want quality goods for less money and not 'tat'.
There are however pitfalls in using loss leaders – you don't want to end up losing money. Not all
manufacturers and suppliers will allow their products to be priced under a minimum price, or for less than
what their other dealers are selling the same item for.
Once you have decided that this method is one for you, Essential Sales Products can help you
highlight and draw attention to the items you want to promote. If you offer a service, rather than a
traditional shop selling goods, then you could use
in window displays to promote your offer. For example, you may have a beauty salon offering a
free mini-manicure if a full pedicure is purchased, or offer discounted beauty products if a facial
Single Pocket Dispensers,
or leaflet holders, can be placed on a payment counter containing offer information for customers to take away.
For shops with products and goods, point of sale displays can be enhanced with
Ceiling posters can be hung by using
Poster Hanging Bars,
Hanging Wires or
over the display area that you may choose to set aside for your campaign.
If you are going to use this strategy it is best if you are sure that any lost profit will be
outweighed by the sales of other products or services sold alongside. Any related products to that on
offer should be placed nearby and reminder notices for customers to remember to pick them up
(batteries may be required, for example). Avoid doing anything illegal by following good pricing
practices and always make sure that you have a significant quantity of the sale item in stock and use
'while stocks last' in advertisements. If you are buying in goods specifically for a loss leader
strategy, remember that by buying more than normal quantities from your suppliers may entitle you to a
discount, so allowing you to increase the margin on the reduced price.
Browse through our site for more point of sale items or give the Essential Sales Products sales team
a call – they'll be happy to help! T: 020 8946 3979
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